The Insiders

The Insiders is a dynamic word-of-mouth marketing platform that bridges the gap between brands and consumers through the influence of user-generated content (UGC). Established in 2009, The Insiders has become a leader in connecting brands with their target audiences across the globe by leveraging genuine consumer insights and experiences. The platform facilitates authentic customer content generation, allowing brands to engage effectively with potential buyers. With an expansive community of over five million members across more than 40 countries, The Insiders equips brands with the necessary tools to amplify their marketing initiatives.

At the core of our services are three primary pillars: Ratings & Reviews, Social Media engagement, and Product Sampling. By harnessing the power of these elements, we help brands drive sales, build customer trust, and foster long-lasting relationships with their audience. The Ratings & Reviews solutions enhance brand visibility and credibility, while our Social Media services tap into the influence of nano and micro-influencers to produce engaging content that resonates with consumers. Additionally, our Sampling initiatives provide consumers with firsthand experience of products, thereby encouraging word-of-mouth recommendations that significantly impact purchasing decisions. As a full-service solution provider, The Insiders covers all aspects of campaign execution, from participant selection and product experience to content moderation and insights reporting.