The Bike Club

We're on a mission to revolutionise the way families access cycling, making it more affordable, flexible, and sustainable for everyone. Founded in 2016 by parents who understood the frustration of constantly buying new bikes for growing children, we created the UK's first kids' bike subscription service. Our model is simple yet transformative: instead of purchasing a bike that a child will quickly outgrow, parents can subscribe to a high-quality, lightweight bike for a low monthly fee. When the child has a growth spurt, they simply exchange the bike for the next size up, ensuring they are always riding the perfect bike for their height and ability.

We are passionate about the circular economy and reducing waste in the cycling industry. By refurbishing and reusing bikes, we extend the lifespan of each bicycle and prevent thousands of bikes from ending up in landfills. As a B Corp Certified company, we are committed to using business as a force for good, balancing profit with purpose to benefit our members, our team, and the planet. Today, we are the largest bike subscription network in the UK, with a fleet of over 40,000 bikes and a growing community of families who share our vision for a greener, healthier future. We're not just renting bikes; we're building a movement to get more kids active and outdoors, one pedal stroke at a time.