Senior Marketing Operations Manager

About TCP Software

 For more than 30 years, TCP has helped organizations engage their people by providing flexible, mobile timekeeping and workforce management solutions. Trusted by tens of thousands of customers and millions of users, TCP delivers best-in-class technology and personalized support to organizations of all sizes in the public and private sectors to meet their complex timekeeping, employee scheduling, leave management, and other workforce needs. Growth is happening, and our vision for a successful future is clear — we'd love for you to join us on this journey!

For more information on TCP Software, visit www.tcpsoftware.com or follow us on LinkedIn or Facebook. 

About the role

TCP is building a more modern, scalable marketing engine, and marketing operations is a critical part of that foundation. We’re looking for a Sr. Marketing Operations Manager who can strengthen the systems, data, and processes behind our go-to-market efforts while helping us evolve our MarTech stack to better support AI, improve relevance, and drive stronger performance.

What You’ll Be Doing

You’ll own the systems, processes, data, and reporting that power demand generation, lifecycle marketing, and go-to-market execution. Working closely with Marketing, Sales, RevOps, and Finance, you’ll ensure our marketing operations foundation is strong, scalable, and aligned to revenue outcomes.

• Own and improve the systems, processes, and data that support marketing execution and performance measurement.

• Serve as the primary marketing operations lead for Salesforce, Marketo, Demandbase, and LeanData ensuring strong integration, clean data flow, and reliable reporting across the funnel.

• Build, manage, and optimize lead lifecycle processes, scoring models, routing logic, nurture flows, campaign setup, and automation programs.

• Partner with RevOps to improve lead management, funnel visibility, handoff quality, and alignment across teams.

• Develop and maintain dashboards, reporting, and analysis that provide clear visibility into campaign performance, pipeline contribution, conversion, velocity, and ROI.

• Drive database health and data governance, including segmentation, enrichment, deduplication, normalization, and process discipline.

• Evaluate, implement, and optimize tools and platforms that improve orchestration, account-based marketing, and operational efficiency.

• Identify gaps, inefficiencies, and manual work in our martech stack, then implement improvements that increase scale, speed, and accuracy.

• Help modernize our marketing technology ecosystem to better support AI-driven segmentation, personalization, automation, and performance optimization.

• Create and document scalable processes, standards, and best practices for campaign operations, QA, reporting, and cross-functional workflows.

• Translate data into insights and recommendations that help improve marketing performance and support better decision-making.

How Your Success Will Be Measured

• Improved lead management performance, including routing accuracy, speed to follow-up, and conversion through the funnel.

• Increased confidence in marketing data, attribution, and reporting.

• Better marketing visibility into pipeline creation, campaign effectiveness, and return on investment.

• Measurable improvements in database health, process efficiency, and operational scalability.

• Progress in modernizing the martech stack to better support AI-powered workflows and better-performing campaigns.

• Strong cross-functional partnership with Marketing, Sales, RevOps, and BizOps.

• Consistent delivery of actionable insights that improve performance and drive revenue impact.

Requirements

• 5+ years of experience in marketing operations, revenue operations, or a related B2B SaaS marketing role.

• Strong hands-on experience with Salesforce and Marketo is required.

• Experience building and optimizing lead lifecycle management, scoring, routing, campaign operations, automation, and reporting.

• Experience with LeanData and Demandbase is preferred; experience with similar tools is also valuable.

• Strong understanding of CRM and marketing automation architecture, integrations, data flows, and funnel operations.

• Experience building dashboards and reporting that connect marketing activity to pipeline and revenue outcomes.

• Strong command of data quality management, segmentation, enrichment, deduplication, and governance best practices.

• Experience evaluating and improving martech stacks to increase efficiency, interoperability, and business value.

• Clear understanding of how AI can be applied in marketing operations to improve relevance, efficiency, and performance.

• Strong analytical, problem-solving, and project management skills.

• Ability to communicate clearly, work cross-functionally, and influence outcomes across technical and non-technical stakeholders.

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer.

• Must be able to lift up to 15 pounds at times.

• Travel, no more than 10%. 

Benefits

• Competitive salary

• 20 Days of PTO (Paid Time Off) and 13 days of companywide holidays 

• 8 hours to volunteer and impact the community 

• Comprehensive benefits (Health/Dental/Vision/ 401K) 

• The work/life set up you need to be successful.