Robotics Creative Director: Brand, Video & Motion

sunday is a financial technology company that has developed an innovative payment solution designed to streamline operations within the hospitality industry, particularly for restaurants, cafes, and bars. Co-founded in 2021 by restaurateurs Victor Lugger and Tigrane Seydoux, the minds behind the Big Mamma Group, alongside seasoned tech executive Christine de Wendel, the company was born from a direct understanding of the challenges faced by dining establishments. The platform's core feature is a QR code-based system that allows diners to view their bill, split it amongst themselves, add a tip, and complete the payment in as little as 10 seconds directly from their smartphones. This process eliminates the often lengthy wait for a server to bring the bill and process the payment, a common friction point in the dining experience.

By significantly reducing payment time, sunday's solution enables restaurants to increase table turnover rates, a critical factor for revenue growth. Furthermore, the platform is designed to boost staff efficiency and increase the tips they receive. The technology integrates seamlessly with major Point of Sale (POS) systems, making adoption straightforward for businesses. Initially launched in Europe, sunday quickly established a strong transatlantic presence with a U.S. headquarters in Atlanta, Georgia. The company has expanded its product suite beyond simple payments to include features for ordering and loyalty programs, aiming to become a comprehensive digital partner for the restaurant industry. Having secured significant funding from major investors, sunday is focused on continuous innovation and expansion, with a vision to revolutionize payments in the broader physical retail space.