Standing on Giants

Many businesses face the challenge of truly connecting with their customers, understanding their needs, and fostering loyalty in an increasingly digital world. Customers often feel unheard or disconnected from the brands they interact with, leading to a lack of engagement and, ultimately, a negative impact on business growth. This is why Standing on Giants was founded: to help companies place their customers at the heart of everything they do. We believe that a thriving online community, owned by the brand itself, is the key to unlocking immense value. Our customers, which include globally recognized names like Airbnb, O2, Tesco Bank, and Lenovo, have seen firsthand how a dedicated community can transform their business.

Our approach is born from real-world success. Co-founders Robbie Hearn and Vincent Boon were part of the startup team at giffgaff, a disruptive telecom company. There, they pioneered a revolutionary, community-driven business model that put customers in control, leading to unprecedented engagement and loyalty. They witnessed customers actively contributing to the business – from suggesting ideas and testing new products to providing support to fellow users – all driven by a genuine desire to see the company succeed. Recognizing the transformative power of this model, Robbie and Vincent established Standing on Giants in 2012 to bring this expertise to other businesses worldwide. We understand that building and managing a successful online community requires more than just a platform; it demands a strategic approach, expert guidance, and a deep understanding of community dynamics. That's why we offer a comprehensive solution that encompasses consultancy, training, and a purpose-built community platform designed by community managers, for community managers. Our clients often struggle with engaging global audiences across multiple languages and regions. We help them overcome this by enabling them to build and manage communities that cater to diverse customer bases, fostering a sense of belonging and driving tangible business outcomes, such as significant cost savings through support deflection and increased customer lifetime value.