SSA Group

SSA Group is a family-owned and operated company that partners with cultural attractions across the United States to provide integrated guest services. Founded in 1971, the company specializes in culinary, retail, and admissions solutions for zoos, museums, aquariums, and other cultural institutions. By managing these revenue-generating operations, SSA Group allows its partners to focus on their core missions of conservation, education, and community engagement.

Headquartered in Denver, Colorado, SSA Group serves over 52 million families annually through partnerships with more than 80 cultural attractions. The company leverages modern technology, including digital commerce platforms and mobile admissions systems, to enhance the guest experience. Their operational model emphasizes sustainability, diversity, and innovation, delivering tailored solutions that align with the unique brand and values of each partner institution. With a workforce of approximately 8,000 employees, SSA Group is a significant player in the cultural attraction services industry.