Marketing Manager – Middle

Overview:

SOFTSWISS is hiring a hands-on Middle Marketing Manager, ready to take full ownership of the Special Projects. This role combines working with ambassadors, content, communications, campaigns, PR, events, analytics, and offers a high degree of autonomy.

Purpose of the role:

You will be responsible for driving end-to-end marketing execution across special projects, shaping our brand’s visibility and growth in local markets. This role blends strategy and hands-on delivery — from content and campaigns to PR, events, and ambassador management — giving you full ownership of initiatives that expand our reach, strengthen reputation, and create meaningful audience engagement.

Key responsibilities:

• Plan and execute the marketing strategy and annual promotion roadmap for local projects.
• Contributing to the development of the marketing strategy and its day-to-day execution.
• Preparing content: posts, video scripts, presentations, newsletters.
• Plan and execute digital and social marketing campaigns.
• SMM support: planning, publishing, audience engagement.
• Working with internal and external designers, copywriters, and contractors. Source, brief, and coordinate freelancers and external agencies.
• Lead PR activities: press releases, public announcements, events.
• Drive initiatives that strengthen brand visibility.
• Track and analyze campaign performance metrics, brand awareness and reputation metrics.
• Research competitors, industry trends, best practices.
• Own and manage the marketing budget across activities and channels.
• Work with Brand Ambassadors.
• Building warm, trusting relationships and maintaining regular communication.
• Monitoring content quality and brand compliance.
• Developing an activity plan, cross-team management and planning.
• Tracking KPIs, analysing campaign results and improving processes.
• Preparing reports.

Required Experience:

• 5+ years of experience in marketing.
• Advanced Russian and English.
• Proven success in developing and executing marketing strategies.
• Strong copywriting and content creation skills.
• Strong project management and multitasking abilities.
• Strong understanding of Digital Marketing tools.
• A proactive, ownership-driven mindset with a focus on problem-solving.

Our Benefits:

• Full-time remote work opportunities and flexible working hours
• Private insurance
• Additional 1 Day Off per calendar year
• Sports program compensation
• Comprehensive Mental Health Programme
• Free online English lessons with a native speaker
• Generous referral program
• Training, internal workshops, and participation in international professional conferences and corporate events.