Manager, Digital Marketplaces, Smartwool and icebreaker (AMER)

At icebreaker and Smartwool, we are two unique brands that embody the same spirit of belonging, adventure, sustainability, and getting out there. We create products made for people who enjoy nature and want to go far and feel good. We do this all while keeping our planet and the impact of our products in mind.

Manager, Digital Marketplaces, Smartwool and icebreaker (AMER)

The Manager, Digital Marketplaces, is responsible for executing brand strategies across all marketplace channels to deliver the commercial objectives. You will be managing both 1P and 3P marketplace relationships, as well as external marketing agency and content teams. The marketplace sales channel lies at the intersection of multiple teams, including sales ops, merchandising, marketing, and commercial; the ability to remotely collaborate with cross functional teams is critical. You will lead channel strategy, including distribution, product assortments, advertising, revenue plans, OPEX, and most importantly, people. As the leader of Smartwool and icebreaker’s marketplace channel, you will be responsible for consistently communicating marketplace feedback and channel specific needs to inform stakeholders and all aspects of the go-to-market process. This role reports to the Director, US Wholesale Sales, Smartwool and icebreaker.

WHAT YOU'LL DO:

• Lead the marketplace strategy to achieve commercial targets and ensure a brand-right, and best-in-class consumer experience

• Collaborate with the product and merchandising teams to develop channel-right assortments

• Lead the external advertising team and strategy to optimize consumer experience and drive awareness

• Develop and execute seasonal search and display advertising strategy in partnership with wholesale marketing and external partnerships

• Develop and present channel insights and future strategic initiatives to leadership

• This is role requires travel, especially during the peak selling times of October and May

WHAT SUCCESS LOOKS LIKE:

You will lean on your experience and proactive attitude to lead Digital Marketplaces and execute the portfolio go-to-market vision and a best-in-class consumer experience. The ability to operate on both a strategic and tactical level is key!

• Consistent and accurate performance against commercial revenue targets

• Creation and performance against a multi-year strategic business plan

• Effective management of channel inventory

• Development of strong internal cross-functional relationships that creates advocacy and enables collaboration

• Development of strong relationships with external stakeholders, that enables execution of priorities

WHAT YOU'LL NEED:

• BA or BS degree in Business, Marketing or related field of study and 6+ years of sales experience, preferably in Amazon or a relevant digital retailer

• Demonstrated record of successfully managing and growing a marketplace business with experience managing an extensive, segmented product range

• Consumer understanding and competitive market knowledge as it relates to digital platforms

• Experience creating and executing Amazon search and display ad strategies

• Detail-oriented with excellent organizational skills and the ability to execute multiple projects on a seasonal basis

• Excellent interpersonal, written, and verbal communication skills

• Excellent MS Office skills with a focus on analysis and presentation

• A team and customer-first attitude, with a high level of dedication

Hiring Range:

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at peopleservices@vfc.com. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.