Social Media & Influencer Marketing Specialist [Remote - Cyprus]

Why Join:

• Exposure to founders & C-level. You’ll work directly with our co-founders and senior leadership, not layers of middle management
• Global international team, strong company values and culture
• Work from anywhere: WFH or hybrid, your choice
• Travel across Europe for influencer events, brand booths, and photoshoots alongside our senior team.
• Real career acceleration: we want to mentor ambitious people and fast-track their growth
• Monthly bonuses tied to performance and commercial wins
• Flexible holidays and autonomy over your time
• Fast decisions and shipping culture. Days, not quarters
• A free pair of designer eyewear of your choice for every anniversary date

About the role:

We’re looking for a hands-on, creator-minded Social Media & Influencer Marketing Specialist who treats social like a brand-building engine, not a posting schedule. You’ll own our day-to-day social channels, run our influencer programme, and help make SmartBuyGlasses one of the most recognisable designer eyewear brands online, across TikTok, Instagram, YouTube, Pinterest and emerging platforms.

This is not a calendar-management role. You'll bring a strong creative instinct, an eye for trends, and the hustler mindset to ship daily and test fast.

You'll own the organic social strategy with senior input. Strategic decisions are yours to make, defend, and iterate on, not yours to wait for permission on.

What you'll do

• Develop and implement the Organic Social Media Marketing Strategy and improve current processes in line with business goals.
• Create engaging social programs, both editorial and promotional, with a cohesive point of view and brand voice to grow community and engagement.
• Manage content creation, curation and copywriting for daily posts. Apply basic design skills through Adobe and/or Canva.
• Attend photoshoots and travel when needed to create unique social content and push influencer collaborations. Represent SmartBuyGlasses at influencer events and brand booths across Europe alongside our senior team.
• Oversee day-to-day social media channel management, including scheduling across all platforms, managing community engagement, and responding to DMs. Manage any outsourced help with channel management.
• Develop and maintain the social media content calendars for Facebook, Pinterest, Instagram, YouTube and TikTok.
• Coordinate asset creation, including copy, statics, infographics and videos for social platforms (organic and paid), in collaboration with the internal creative team and freelancers.
• Monitor performance analytics and competitive benchmarking regularly. Understand the effectiveness of strategy and creative. Make recommendations for continuous improvement.
• Stay at the forefront of influencer marketing: trends, channel algorithms, platform changes, legal requirements, and shifts in the influencer community.
• Brainstorm new, creative approaches to influencer campaigns.
• Create impactful influencer campaigns. Oversee a team of specialists to audit and outreach to influencers, and negotiate and brief influencers to deliver impactful content.
• Analyse data from various sources, identify gaps in the influencer marketing process, and work with the marketing teams to rectify them.
• Deliver influencer strategy objectives and maximise commercial opportunities through clear analysis and reporting.

What This Role Is Not:

• Not a "post and reply" role. We expect strategic thinking, not just channel management.
• Not a paid social campaign role (sits with our paid team)

What we're looking for:

• 3+ years hands-on experience in social media and influencer marketing at a consumer, fashion, lifestyle, or e-commerce brand
• Alignment with our company’s 5 core values: Passionate, Entrepreneurial, Smart, Collaborative and Caring
• Growth mindset. You ship daily, test fast, kill what doesn’t work, and don’t wait for permission
• Proven track record growing branded social channels at scale (named examples, specific outcomes)
• Knowledge of current influencer rates, contract norms, and FTC/ASA disclosure rules
• Solid understanding of social and content performance metrics (and what’s vanity vs commercial)
• Strong written and verbal English. Creative copy instinct
• Experience with Canva, Adobe, CapCut or basic video editing tools
• Storyteller by nature. You think in hooks, formats, and emotional triggers
• Collaborative but able to ship independently in a fast-paced, deadline-driven environment

Preferred:

• Background in luxury, fashion, beauty, or eyewear consumer brands
• Experience working in a global, multi-market e-commerce environment
• Track record growing TikTok and short-form video specifically

About the company:

SmartBuyGlasses Optical Group, operated by Motion Global Ltd., is the world’s leading designer eyewear e-retailer. With operations across Asia Pacific, Europe and the Americas, SmartBuyGlasses has become the market leader in over 30 countries worldwide. With over 200 employees we retail the world’s best eyewear brands including Ray-Ban, Tom Ford, Gucci and many more. SmartBuyGlasses has a young, international and entrepreneurial culture that promotes fast career progression and self-development. Passionate and effective employees are usually promoted quickly to managerial positions, operating teams with high degrees of responsibility.