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SmartBuyGlassesSM

Junior SEO Specialist [Bulgaria]

SmartBuyGlasses is a global online retailer of designer eyewear, prescription lenses, and contact lenses, committed to making eye care accessible and affordable for everyone.

SmartBuyGlasses

Employee count: 201-500

Bulgaria only

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Location: Work From Home/Remote, Flexible
Reports to: Global Head of Organic Marketing
Compensation: Competitive base + monthly performance bonus + fast-track career growth

Why Join

  • Direct access to our Head of Organic Marketing and co-founders
  • 30+ market e-commerce site, real technical SEO depth across hreflang, schema, ccTLDs
    and subdomains
  • Fast decisions and shipping culture. Days, not quarters
  • Long-term opportunity if the engagement works. Ongoing retainer not a one-off
    project

About the Role
We’re looking for a hands-on, growth-oriented Junior SEO Specialist to join our in-house Organic Marketing team. This is a delivery role across the full SEO stack: technical, on-page, content, keyword research, link building, and AI search readiness. You’ll work across our 30+ market sites, alongside our content and IT teams, supporting our Senior SEO Strategist as they shape the roadmap.

This is a real opportunity for someone with 2-3 years of SEO experience who wants to work at scale, go deep on the technical side, and grow into a senior role. You’ll ship every week and see the impact of your work directly.


What You’ll Do

Technical SEO
• Manage and ship technical SEO tickets in our project management system, working alongside the IT and development teams
• Schema markup, structured data, and rich result implementation (Product, Review, Organization, Breadcrumb, FAQ)
• Hreflang corrections, international SEO debugging, ccTLD and subdomain consistency
• Sitemap, canonical, robots.txt, and indexation hygiene across all market versions
• Core Web Vitals tactical improvements (image optimisation, lazy loading, render-blocking resources)
• JavaScript rendering checks affecting product and category page indexation
• Redirect mapping and post-launch QA for migrations and category changes

On-page and content SEO
• Implement on-page SEO across 30+ country sites: title tags, meta descriptions, headings, internal linking
• Update and optimise existing content: refresh underperforming pages, improve depth, fix on-page gaps
• Keyword research and mapping: build and maintain keyword portfolios, competitor gap analysis
• Content briefing support for the content team
• Localisation QA on SEO elements across translations

AI search readiness
• Support our AI search visibility: structured data and schema that helps LLMs and AI search parse our pages
• Monitor visibility in SGE, AI Overviews, and LLM-driven search, and flag where we’re cited or missing
• Help adapt on-page content and structured data so our brand surfaces in AI-generated answers

Link building and monitoring
• Run consistent outreach campaigns to earn quality backlinks and brand mentions
• Daily Google Search Console monitoring: surface crawl errors, indexation drops, and ranking issues
• Report on what’s working, clearly and without fluff

What We’re Looking For

  • 2-3 years hands-on SEO experience, ideally in an e-commerce or agency environment, across technical, on-page and off-page
  • Strong command of Google Search Console, GA4, Screaming Frog, Ahrefs or Semrush
  • Solid keyword research and on-page optimisation skills
  • Awareness of AI search (SGE, AI Overviews, LLM citation) and how structured data supports it
  • Experience with multi-region and multi-language sites is a strong plus (hreflang, ccTLDs, subdomains)
  • Comfortable working tickets in Jira, Asana, or similar project management tools
  • Reliable, organised, ships on time. Excellent written communication
  • Fluent English
  • Self-motivated remote worker with a stable connection
  • Bonus: WordPress/Elementor, Shopify, or custom CMS experience; HTML, CSS, JSON-LD schema, and regex knowledge, product feed and Merchant Center exposure

To Apply

Please send your CV along with:

  1. A brief description of two SEO problems you have solved recently, with the outcome
  2. Your tool stack
  3. Confirmation of weekly availability and start date
  4. Mention the word Croissant in your cover letter so we know you have read this carefully

About Us
SmartBuyGlasses Optical Group, operated by Motion Global Ltd., is the world’s leading designer eyewear e-retailer. With operations across Asia Pacific, Europe and the Americas, SmartBuyGlasses has become the market leader in over 30 countries worldwide. With over 200 employees we retail the world’s best eyewear brands including Ray-Ban, Tom Ford, Gucci and many more. SmartBuyGlasses has a young, international and entrepreneurial culture that promotes fast career progression and self-development. Passionate and effective employees are usually promoted quickly to managerial positions, operating teams with high degrees of responsibility.

For more information see: www.smartbuyglasses.com

About the job

Apply before

Posted on

Job type

Contractor

Experience level

Experience

2 years minimum

Location requirements

Hiring timezones

Bulgaria +/- 0 hours

About SmartBuyGlasses

Learn more about SmartBuyGlasses and their company culture.

View company profile

At the heart of SmartBuyGlasses Optical Group lies a mission to help people see and be healthy, regardless of their budget. This guiding principle has been the cornerstone of the company since its inception in 2006, when three Australian entrepreneurs, Doron Kalinko, David Menning, and Tony Zhuang, envisioned a better way to buy eyewear. They set out to disrupt the traditional optical industry, which was often characterized by limited choices and opaque pricing. The digital revolution provided the perfect catalyst for their vision, allowing them to create an online platform that offers an extensive range of choices, making vision care affordable and accessible to a global audience. For over 15 years, this commitment has translated into delivering an unbeatable selection, world-class service, and optical expertise to happy customers in more than 30 countries. The company's culture is built on a foundation of passion, innovation, and a relentless focus on the customer experience. They seek out innovative thinkers and entrepreneurial spirits who are eager to contribute to setting the gold standard in the industry.

The team at SmartBuyGlasses is a vibrant, international collective of over 200 professionals from more than 20 nationalities. This cultural diversity is not just a demographic statistic; it's a core strength that enables the company to view the world from a multitude of perspectives and better serve a global customer base. Collaboration and individual initiative are both highly valued, creating a dynamic work environment where passionate and effective employees can find rapid career progression and opportunities for self-development. The leadership team, spread across the globe, channels this collective passion into creating the best possible experience for customers. Beyond commerce, SmartBuyGlasses is deeply committed to social responsibility. Through partnerships with organizations like World Vision and Eden Reforestation Projects, the company actively gives back, donating eyewear to those in need and supporting environmental initiatives. This dedication to making a positive impact is an integral part of the company's identity, reflecting a belief that business can and should be a force for good in the world.

Employee benefits

Learn about the employee benefits and perks provided at SmartBuyGlasses.

View benefits

Learning & Development Programs

Offers learning and development programs for employee growth.

Employee discount

Employee discount on purchases on the SmartBuyGlasses website.

Flexible working hours

Provides flexible working hours to accommodate employees' schedules.

HSA/FSA

You can use funds from your Flexible Spending Account (FSA) or Health Savings Account (HSA) for purchases.

View SmartBuyGlasses's employee benefits
Claim this profileSmartBuyGlasses logoSM

SmartBuyGlasses

Company size

201-500 employees

Founded in

2006

Chief executive officer

David Menning, Doron Kalinko

Employees live in

View company profile

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