We’re looking for someone who can turn SmartBuyGlasses into a brand people recognise, recommend, and search for by name. This is not a traditional PR job. It’s a modern brand marketing role built in stages: first, get the editorial and press release fundamentals right. Then scale into large scale collabs, house-brand collections, ambassador programmes, sports and community partnerships, and earned coverage that gets cited back in LLMs, AI search and builds brand authority.
Requirements
- 6+ years hands-on experience running PR, Brand Marketing, or Partnerships at a recognised consumer, fashion, or lifestyle e-commerce brand, with direct ownership of commercial outcomes
- Alignment with our company’s 5 core values: Passionate, Entrepreneurial, Smart, Collaborative and Caring
- Proven track record of macro collabs, brand partnerships, or licensing wins you can point to by name
- Proven track record of building partnership programmes (sports, NGO, community, cultural) that drove brand awareness and demand
- Proven track record placing tier-1 media coverage in fashion, lifestyle, or business publications
- Comfortable working with merchandising and product teams on branded collaborations and collections launches
- Strong commercial acumen — you think in branded search lift, repeat rate, CAC payback, and revenue, not impressions or EMV
- Experience integrating PR with influencer and social to drive brand awareness and branded search
- Experience managing a small in-house team and getting more out of them than they thought possible
- Excellent written and verbal English communication, native or fully fluent
- You partner naturally with SEO and performance teams — you know what signals feed search and AI visibility even if you don’t own the technical side
- Self-starter with a bias for action. You ship at 85% and iterate
- A strategic mindset with a strong understanding of brand building, user behaviour, and funnel metrics
- High attention to detail and a proactive, self-starting attitude
- Proven problem-solving ability and creativity in a fast-paced environment
- A passion for learning and improving continuously
Benefits
- Competitive base + monthly performance bonus
- Fast-track career growth
- Flexible holidays and autonomy over your time
- Monthly bonuses tied to performance and commercial wins
