SmartAssets

SmartAssets is the creative effectiveness platform that is revolutionising how brands manage and optimise their advertising content. Leveraging the power of artificial intelligence (AI), SmartAssets tags assets at a creative-component level, enabling brands to predict campaign performance even before any spending takes place. This innovative approach allows advertisers to fine-tune their ad creatives for maximum impact, using data-driven insights to enhance advertising effectiveness.

The platform was designed to meet real-life brand challenges, informed by decades of intelligence gathered from over one hundred network agencies that specialise in creative, media, localisation, and production. SmartAssets allows users to automatically score assets for brand adherence, advertising practices, and media readiness, providing instantaneous feedback on whether assets are correctly branded and platform-compliant. This capability is crucial in a landscape where media performance heavily relies on creativity and consumer insights.