Director, Customer Growth & Experiences

Department: Marketing

The Marketing team at Signifyd drives awareness, engagement, and demand across the entire customer lifecycle. Our work spans global events, growth initiatives, digital programs, brand design, customer, partner, and field marketing — all designed to create meaningful interactions with prospects and customers alike. We partner closely with Sales and Customer Success to deliver integrated campaigns that resonate with target audiences and accelerate pipeline. From high-impact brand storytelling to data-driven demand generation, our team of highly engaged and driven marketers brings creativity, precision, and a customer-first mindset to every project. Together, we ensure Signifyd’s value is understood, experienced, and remembered in every market we serve.

The Role:

We’re looking for a high-impact Director of Customer Growth and Experiences to build and scale a best-in-class Customer Marketing function across NORAM. This is a player-coach role, someone who can define strategy while also rolling up their sleeves to execute high-quality programs that drive pipeline, deepen customer relationships, and elevate our brand in the market, while leading a small, high-impact team. This role owns the end-to-end strategy and execution of our customer marketing programs, and works with our event portfolio (trade shows, field events, executive experiences) alongside partnering closely across GTM teams to ensure alignment with pipeline, customer growth, and partner-driven initiatives.

What You’ll Do:

Strategy & leadership

• Define and scale the NORAM customer marketing and experience strategy aligned to pipeline and revenue goals
• Build a cohesive, end-to-end strategy across trade shows, field events, and customer programs that drive significant pipeline growth
• Design meaningful persona-driven activations that build relationships with key buyers across ecommerce function,digital, risk and fraud.
• Act as a player-coach, setting direction while remaining hands-on in execution
• Serve as a strategic partner across GTM teams including Sales, Marketing, Customer Success, and Partnerships to align on target accounts, priority segments, key initiatives, and ensure programs are aligned to business priorities.

Customer Marketing & advocacy

• Own the end-to-end customer marketing strategy across the lifecycle, driving engagement, retention, and expansion
• Build structured programs that turn customers into advocates, references, and growth drivers for the business
• Develop and manage customer communication programs (e.g., newsletters, product updates, customer specific campaigns)
• Launch and scale referral programs that generate pipeline and strengthen customer relationships
• Identify and activate customer advocates through storytelling, references, and participation in events and campaigns
• Design customer-first experiences (e.g., advisory boards, customer events, advocate programs and community moments) that deepen loyalty and long-term relationships

Events & experiences

• Partner with and manage a Senior Field Marketing and Events Manager to drive the planning and execution of trade shows, field events, executive dinners, and hosted experiences
• Partner closely with the ABM team to create differentiated, high-impact activations that drive engagement, strengthen relationships, and accelerate pipeline
• Design experiences that extend beyond the event moment and connect into broader customer and account journeys
• Manage vendors, budgets, logistics, and timelines end-to-end
• Develop repeatable playbooks to scale event programs effectively, including pre-, during, and post- event strategy and execution.

Measurement & optimization

• Define and own success metrics across pipeline influence, engagement, and ROI
• Track and report on performance of events and customer marketing programs
• Continuously optimize programs based on data, insights, and feedback

What You Bring

• 6+ years of experience in events, field marketing, or customer marketing, preferably in B2B SaaS or ecommerce
• Proven experience leading trade shows, executive events, and high-impact customer or ABM experiences
• Experience managing and mentoring team members while maintaining a strong balance of strategic thinking and hands-on execution.
• Experience working cross-functionally across GTM teams to drive pipeline and customer outcomes
• Background in partnership-driven programs or co-marketing initiatives is highly preferred
• Strong project management, organizational, and stakeholder management skills
• Comfortable traveling about 20% of the time

Benefits in our US offices:

• Discretionary Time Off Policy (Unlimited!)
• 401K Match
• Stock Options
• Annual Performance Bonus or Commissions
• Paid Parental Leave (12 weeks)
• On-Demand Therapy for all employees & their dependents
• Dedicated learning budget through Learnerbly
• Health Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Account (FSA)
• Short Term and Long Term Disability Insurance
• Life Insurance
• Company Social Events
• Signifyd Swag

Compensation:

In the United States, each work location is assigned a specific pay zone, which determines the salary range for a given position. The starting base salary for the selected candidate will be based on a variety of factors, including job-related skills, experience, qualifications, geographic location, and current market conditions.

Base Salary Range: $145,000 – $190,000 annually

Equity: This role is eligible for a stock option grant of up to 2000 stock options, based on the position level and internal compensation guidelines.

Bonus: This role is eligible for an annual performance bonus of up to 20% of base salary.

We want to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.