Sequel.io

Sequel.io is a technology company that provides a comprehensive platform for businesses to host and manage live virtual and hybrid events directly on their own websites. Founded on the principle of keeping audiences engaged within a brand's own digital ecosystem, Sequel.io eliminates the need to redirect users to third-party webinar platforms. This approach is designed to increase website traffic, improve lead generation, and provide deeper, more actionable insights into audience behavior and content engagement. The platform empowers data-driven marketers to transform their websites into a dynamic stage for a variety of live experiences, from webinars and large-scale conferences to community networking events and employee engagement initiatives. By integrating the entire event journey—from registration and live sessions to on-demand replays—into the client's website, Sequel.io helps brands maintain control over their user experience and brand messaging.

The platform is engineered for seamless integration, offering no-code and low-code solutions that cater to both marketers and developers. It features robust tools for event management, including customizable registration forms, a full production suite for high-quality video and audio streaming, and a Media Hub for instant replays and content management. A key differentiator for Sequel.io is its focus on data and analytics. The platform merges website tracking with webinar engagement data, offering a holistic view of the customer journey. This allows marketers to understand which content resonates most with their audience, leading to better lead scoring and a more effective, data-informed content strategy. Furthermore, Sequel.io has incorporated AI-powered tools to streamline content repurposing. The Sequel AI feature can automatically generate SEO-optimized blog articles, social media posts, and video clips from webinar recordings, enabling marketing teams to scale their content strategy and maximize the impact of every live session. The company serves a wide range of clients, from fast-growing startups to large enterprises like Carta, HP, and Comcast.