Advisor, Paid Media - Video & Programmatic (P3)

Summary

The Advisor, Paid Media (Video & Programmatic), will help to grow and sophisticate Save the Children's programmatic media buying across a variety of objectives. In this role, you will be instrumental in helping Save the Children grow and diversify our supporter base to ensure we can increase our reach and impact for kids globally. Key responsibilities include leading media buying strategy and execution across multiple channels (with a primary emphasis on video and programmatic), developing coordinated audience-targeting strategies, and driving efficiencies across digital display platforms and placements. Collaborating closely with our agency partners, this role acts as a subject matter expert in various paid media strategies including CTV, YouTube, OLV, PMAX, paid social, DOOH, Streaming Audio, Podcasts, Programmatic Display, and Native advertising.

What You’ll Be Doing (Essential Duties)

Strategic Planning, Execution, and Management– 50%

• Manage $4.5M+ annual programmatic media budget for Save the Children
• Act as a subject matter expert for paid social & digital programmatic strategies
• Strategize integrated campaigns that align with online and offline channels to achieve organizational goals across a variety of objectives such as brand awareness, lead gen, advocacy, donor acquisition, and fundraising
• Media buying planning and execution within paid social and YouTube
• Develop strategies, approaches, and best practices to align audience targets and create efficiencies across all digital display platforms and placements
• Serve as the day-to-day contact with our agency partners, providing oversight and direction that aligns with best practices as well as Save the Children’s guiding principles and goals

Optimization & Reporting– 30%

• Manage ongoing optimization with agency partners, including but not limited to:
  • DSP algorithmic and manual bidding strategies
  • Inventory, placement, and frequency management
  • Test ideation, planning, and management
  • Analysis, reporting, and insights
  • Creative management, quality assurance, and trafficking execution
  • Strategic partner management
  • Ad Verification Tool strategy
  • Analytics and measurement
• Participate in weekly meetings providing strategic updates

Research & Evaluation – 15%

• Work to continually evolve Save the Children’s approach to paid social, video, and programmatic best practices, vetting and partnering with new technology companies and partners, managing planning and execution tools, and staying on top of emerging trends
• Work to optimize usage of Save the Children’s marketing tech stack respective to social and programmatic strategies, including leveraging Salesforce Marketing Cloud advertising and integration tools (Journey Builder, Ad Studio, CDP)

Budget Management – 5%

• Oversee payment processing of invoices, including coding and submission to accounts payable; act as main point of contact for invoice processing matters
• Work with agency partners and internal stakeholders to plan, monitor, and track spending

Required Qualifications

• Minimum of a Bachelor Degree or equivalent experience, plus at least 5 years of relevant experience
• Experience working with DSPs such as The Trade Desk, Criteo, and Choozle
• Hands-on experience working in paid social (Meta) and YouTube (Google Ads) ad platforms
• Proven success as a data-guided digital marketer who always looks for ways to improve and turn insights into action
• Demonstrated detail-orientation and ability to successfully deliver results while balancing multiple deliverables, often with competing deadlines
• Willingness to develop new procedures and processes where they previously did not exist
• Professional proficiency with MS Office suite, plus advanced Excel skills (vlookup, pivots, macros).
• Demonstrated ability to communicate and collaborate effectively with individuals and teams at all levels, both internally and externally
• Demonstrated commitment to fostering and maintaining an environment of diversity, inclusion, and belonging.

Preferred Qualifications

• Nonprofit, political campaign or agency experience
• Experience with digital advertising, marketing, and data tools, preferably DV360, LiveRamp, Salesforce Marketing Cloud, and Adobe Analytics
• Experience with match market, holdout, and other incrementality testing
• Experience with multi-touch attribution models
• Digital ad copywriting experience

Compensation

Save the Children is offering the following salary ranges for this position, dependent on candidate location:

• Geo 1 - NY Metro, DC, and other locations with labor costs significantly above national average: Target Salary for this position is $84,150 – $94,050 base salary
• Geo 2 - Locations around the US National Labor Cost Average: Target Salary for this position is $76,500 – $85,500 base salary
• Geo 3 - Locations significantly below the US National Labor Cost Average: Target Salary for this position is $68,850 – $76,950 base salary

The salary ranges listed above are for US based candidates. For candidates located outside of the US, salary ranges will be based on the salary scales of the local employer of record.

Actual base salary may vary based upon, but not limited to, relevant experience, base salary of internal peers, business sector, and geographic location (more information on job structure is available here). Employee may be eligible for an incentive program. Save the Children US also offers outstanding benefits that include health, dental, vision and life insurances, short-term and long-term disability coverage, an Employee Assistance Program, a retirement savings plan with employer contribution, paid vacation leave, safety & wellness leave, family leave, parental/adoption leave, caregiver leave, and much more.

About Save the Children

Save the Children believes every child deserves a future. In the United States and around the world, we give children a healthy start in life, the opportunity to learn and protection from harm. We do whatever it takes for children – every day and in times of crisis – transforming their lives and the future we share.

Our work for children and their families requires that we commit—at every opportunity—to work together to identify and dismantle persistent systemic and structural racism, inequality, and any other forms of discrimination in this country and beyond. As an anti-racist organization, Save the Children will not tolerate discrimination in any form—in our employment practices, amongst our staff, in our leadership or toward the people we serve. We stand in solidarity with all people to fight for equal rights, justice, inclusion, and belonging.

Save the Children is committed to conducting its programs and operations in a manner that is safe for the children it serves and helping protect the children with whom we are in contact. All Save the Children representatives are explicitly prohibited from engaging in any activity that may result in any kind of child abuse.

Save the Children is committed to minimizing safety and security risks for our valued employees, ensuring all are given training, support and information to reduce their risk exposure while maximizing the impact of our programs for children and families. Our shared duty, both agency and individual, is to seek and maintain safe working conditions for all.