SATURDAYS

Saturdays NYC is a New York-based apparel and lifestyle brand established in 2009. Founded by Morgan Collett, Colin Tunstall, and Josh Rosen, the company was born from a shared passion for surfing, design, and coffee culture. The brand's journey began with its flagship store in SoHo, New York City, which was conceived as more than just a retail space. It was designed to be a community hub, featuring a coffee bar, an art gallery, and a curated selection of surfboards, creating a unique lifestyle experience that resonated with the city's vibrant culture. This innovative approach to retail quickly garnered attention, laying the groundwork for the brand's rapid expansion and influence in the fashion industry. The name 'Saturdays' itself was chosen to evoke the feeling of weekends and the freedom and leisure associated with them.

Initially focused on menswear, Saturdays NYC has evolved into a global ready-to-wear brand, expanding its offerings to include a full range of apparel, accessories, grooming products, and even womenswear. The brand's aesthetic is characterized by high-quality craftsmanship, a minimalist ethos, and a classic, timeless style with clean lines and muted color palettes. This design philosophy is applied to a wide array of products, from graphic tees and swimwear to outerwear and suiting. The company has successfully cultivated an international presence with retail locations in Japan and Australia, in addition to its stores in New York City. Through strategic collaborations with brands like Barbour, Porter, and Moscot, Saturdays NYC has further solidified its position in the market, appealing to a global audience that appreciates its blend of relaxed surf culture and urban sophistication. The brand continues to innovate and evolve, venturing into new product categories while remaining true to its core values of community and quality design.