Sandsoft

Sandsoft's journey began in 2020, born from a vision to become a global powerhouse in the mobile gaming industry. Headquartered in Riyadh, Saudi Arabia, the company was established with the ambition to not only develop and publish captivating mobile games but also to invest in promising game studios worldwide. From its inception, Sandsoft has been driven by a team of seasoned industry veterans, individuals who have contributed to some of the most iconic and successful game franchises in history, including titles like FIFA, Candy Crush, Need for Speed, Angry Birds, and World of Tanks. This wealth of experience formed the bedrock of Sandsoft's strategy: to deliver engaging and entertaining gaming experiences to a global audience, with a particular focus on the rapidly growing MENA (Middle East and North Africa) region. The company recognized the immense, largely untapped potential in this market and set out to cater to its unique cultural nuances and player preferences through expert localization, product optimization, and culturalization.

As Sandsoft evolved, its global footprint expanded strategically. Beyond its Riyadh headquarters, the company established a significant presence with offices in key international hubs, including Barcelona, Spain; Helsinki, Finland; and Shanghai, China. This international network allows Sandsoft to tap into diverse talent pools and stay at the forefront of global gaming trends. The company operates on three core pillars: developing its own innovative games, publishing titles from third-party developers, and making strategic investments in high-potential game studios and technologies. This multifaceted approach has enabled Sandsoft to build a diverse portfolio and foster a vibrant ecosystem of game creation. A key aspect of Sandsoft's mission is its commitment to nurturing local talent, particularly within Saudi Arabia, aligning with the nation's Vision 2030 to diversify its economy and grow its digital entertainment sector. Initiatives like the 'Press Start' internship program underscore this dedication, providing aspiring game developers in the Kingdom with opportunities to learn from industry leaders and contribute to exciting projects. Sandsoft's narrative is one of ambitious growth, a deep passion for gaming, and a commitment to bridging cultures and connecting people through the universal language of play, aiming to transform the MENA region from an emerging market into a global leader in the gaming industry.