Social Media Expert (Digital Capabilities)

Roche fosters diversity, equity and inclusion, representing the communities we serve. When dealing with healthcare on a global scale, diversity is an essential ingredient to success. We believe that inclusion is key to understanding people’s varied healthcare needs. Together, we embrace individuality and share a passion for exceptional care. Join Roche, where every voice matters.

The Position

A healthier future. It’s what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love.

That’s what makes us Roche.

The Global Digital Hub has newly been established within Roche Services & Solutions Center. Our main purpose is to strengthen the digital capabilities of Roche globally by supporting central initiatives with Social Media Management, Brand Support, Digital Publishing Services, Marketing Automation, Copywriting and Creative Design.

The Opportunity:

The Social Media Expert (Digital Capabilities) is an internal Social Media and Digital Marketing Channel consultant who orchestrates end-to-end support for an assigned business area within Group Communications, from strategy to capabilities.

In this position you will be focusing on:

• Supporting Roche stakeholders in improving the company’s maturity regarding technology, partnerships, training, and governance, providing strategic consultancy to support necessary changes.

• Being responsible for the upkeep of the internal repository for social media strategy, governance, guidelines, training, and reports, and managing social media ad accounts and billing for various campaigns.

• Working on project-based assignments, efficiently collaborating with different stakeholders on digital campaigns, channel strategy, and best practices.

• Understanding the business partners’ preferences, identifying unmet needs, and taking action to support them, embedding best practice guidelines and processes across affiliates, regions, and global functions.

• Implementing and executing best-in-class digital campaigns as defined by the Senior Digital Strategy Manager, collaborating seamlessly with colleagues responsible for Experience, Communities, Intelligence, Capabilities, and external agencies where appropriate.

Who you are:

• You are fluent in written and spoken English.

• You have 3 to 5 years of relevant experience managing social media channels, implementing and optimizing campaigns, and reporting analytics, with proficiency in social media management tools (e.g., Sprinklr, Hootsuite, Sprout Social) and analytics tools (e.g., Google Analytics).

• You have experience in implementing and publishing global campaigns through social media management platforms (e.g., Sprinklr) and advertisement platforms (e.g., Google Ads, Facebook Business Manager, Twitter, LinkedIn Ads), as well as detailed knowledge of all major digital platforms, including websites, Google, Meta, LinkedIn, YouTube, and X.

• You are detail-oriented, well-organised, and efficient with time management, capable of understanding benchmarking, KPIs, and measuring digital campaigns.

• You have experience in agency/vendor management with the ability to lead and influence agency partners, and you can present confidently to senior stakeholders.

In exchange, we provide you with:

• Development opportunities:Roche is rich in learning resources. We provide constant development opportunities, free language courses & trainings, the possibility of international assignments, internal position changes and the chance to shape your own career.

• Excellent benefits & flexibility: competitive salary and cafeteria package, annual bonus, Private Medical Services, Employee Assistance Program, All You Can Move Sportpass, coaching / mentoring opportunity, buddy program, team buildings, holiday party. We also ensure flexibility, to help you find your balance: home office is a common practice, and its conditions can be tailored for employees according to needs (1 office day/week on average, and we provide fully remote working conditions within Hungary). We create the opportunity for freedom in working, where your corporate and private life coexist in harmony.

• A global diverse community, where we learn from each other. At Roche, we cooperate, debate, make decisions, celebrate successes and have fun as a team. Our leadership is very focused on people, creating a strong, inclusive culture, so you always have the chance to share your opinion.

Explore what the Global Digital Hub is about.

Discoverthe Roche Services & Solutions Center and how we work together as a truly global team!

#GlobalDigitalHub# #RSS#

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Who we are

At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.

The Roche Services & Solutions as well as People Support Solutions organisations located in Budapest provide end-to-end business solutions for Finance, Procurement, IT, Communications, People & Culture (Human Resources) and beyond to our Roche colleagues across the EMEA region. Today Roche employs altogether around 2000 employees in Hungary.

Roche is an Equal Opportunity Employer.