ABM Content Manager

THE SPONSOR:

Bloom Equity Partners is leveraging decades of investing and operating experience to rapidly unlock transformational growth and deliver superior returns to our investment partners and management teams. Investing exclusively in lower-middle market technology, software and tech-enabled business service companies, Bloom drives enduring market value by partnering closely with founders and management teams, injecting capital to unlock growth, and providing operational resources and expertise to enable meaningful step-change to the business.

THE COMPANY:

RightCrowd is a dynamic and rapidly expanding company in the Physical Identity and Access Management (PIAM) industry, focused on providing cutting-edge solutions to enhance security and streamline access control processes for a diverse range of customers. As we continue to grow and establish our presence in the market, we are seeking an Account-Based Marketing Manager to drive strategic account targeting and engagement.

JOB SUMMARY:

The ABM Manager develops and executes targeted marketing strategies for key enterprise accounts, working closely with sales to drive growth through personalized campaigns and content. This position focuses on strategic account engagement and maximizing marketing ROI for priority accounts. The ABM Manager reports to the VP, Marketing.

ESSENTIAL RESPONSIBILITIES:

• Develop and execute multi-channel ABM campaigns targeting key accounts
• Create compelling content across website, sales materials, and product videos
• Qualify and nurture leads through strategic account engagement
• Plan and implement pipeline acceleration programs
• Measure campaign performance and optimize based on data
• Support sales team with training and enablement tools
• Enhance buyer journey through targeted content and inbound marketing
• Manage account-specific events, webinars, and digital advertising

REQUIREMENTS:

• 5+ years ABM or lead generation experience
• Proven track record executing multi-channel marketing programs
• Experience with enterprise sales cycles and account-based strategies
• Experience executing ABM programs to C-Level in banking, finance, and healthcare
• Strong background in content development and campaign management
• Expertise in marketing automation and CRM platforms
• Data-driven approach to campaign optimization
• Experience in security/technology industries

CORE SKILLS:

• Account-based marketing strategy
• Content creation and management
• Lead qualification and nurturing
• Campaign execution and analysis
• Sales enablement
• Marketing automation
• Analytics and reporting

GREAT TO HAVE:

• Experience in physical security/access control industry
• Knowledge of ABM platforms
• Content marketing and campaign management skills
• Project management certification
• HubSpot and Salesforce expertise