RenderThat GmbH

In 2012, two architecture students in Aachen discovered the power of 3D renderings while looking for a simple solution to visualize single-family homes for a study project. That moment of realization sparked the creation of RenderThat, which has since evolved from a digital agency into a comprehensive Software-as-a-Service platform that transforms how companies approach product marketing. What began as a quest to solve a specific visualization challenge has grown into an international team of over 130 professionals from more than 30 nations, headquartered in Hamburg with additional offices in Berlin, Cologne, Munich, and New York City.

Today, RenderThat helps companies with large portfolios bring physical products with all their details into the digital world - eliminating the typical challenges of logistics, repeat costs, and elaborate planning associated with traditional product photography and video production. The company creates photorealistic 3D visualizations using CGI, offering services including product images, videos, augmented reality, virtual reality, digital twins, product configurators, and virtual exhibition stands. With the RenderThat HUB platform, customers gain a centralized content platform where digitized products can be managed and formatted automatically, harnessing automation and artificial intelligence to create content better, faster, and more efficiently than ever before.