Marketing and Content Specialist

Our client is a professional service firm with a nationwide reach, providing comprehensive advisory services to individuals and businesses in accounting, tax, payroll, and related areas. We are assisting them in their search for a dynamic Marketing and Content Specialist. The ideal candidate will be a versatile marketer with expertise in content creation, digital marketing, and project management. This individual will play a key role in enhancing the firm's brand presence and effectively engaging with their audience. This is a part-time contract position.

Key Responsibilities:

Content Creation:

• Develop and write engaging blog posts, articles, and website content to support our brand and marketing initiatives.
• Create basic graphic designs for visuals and social media posts using design tools like Canva or Adobe Creative Suite.

Digital Marketing:

• Implement and optimize basic SEO strategies to improve search engine rankings and drive organic traffic.
• Manage social media accounts, including creating, scheduling, and posting content, as well as engaging with followers.
• Assist with the execution of email marketing campaigns, including content creation and performance analysis.

Analytical Skills:

• Utilize basic analytics tools such as Google Analytics to track and report on the performance of marketing campaigns.
• Provide insights and recommendations based on data analysis to improve marketing strategies.

Brand Management:

• Ensure all marketing materials adhere to brand guidelines and maintain brand consistency across all channels.

Project Management:

• Organize and manage multiple tasks and deadlines efficiently.
• Prioritize tasks effectively to ensure timely completion of projects.

Web Development Basics:

• Update website content using basic HTML/CSS skills and content management systems like WordPress.
• Coordinate with web developers for more complex website updates and maintenance.

Customer Relationship Management (CRM):

• Use CRM software to manage and analyze customer interactions and data throughout the customer lifecycle.
• Maintain accurate records of customer information and interactions.

Market Research:

• Conduct basic market research to identify new opportunities and trends in the tax strategy and financial services industry.
• Gather and analyze data on competitors and consumer behavior.

Communication Skills:

• Collaborate effectively with team members across departments.
• Communicate ideas and updates clearly and concisely, both verbally and in writing.

Adaptability and Creativity:

• Adapt to new tasks and changing priorities with a positive attitude.
• Generate creative solutions to marketing challenges and stay updated with industry trends.

Requirements

• Proven experience in content creation, digital marketing, and basic graphic design.
• Familiarity with SEO, social media marketing, and email marketing best practices.
• Proficient in using analytics tools (e.g., Google Analytics), CRM software, and content management systems (e.g., WordPress).
• Basic knowledge of HTML/CSS and design software (e.g., Adobe Creative Suite, Canva).
• Strong organizational, project management, and multitasking skills.
• Excellent verbal and written communication skills.
• Creative thinker with a problem-solving mindset.

Benefits

• Competitive salary: $9-$11/hr depending on experience
• Opportunity to work with a dedicated and innovative team in a collaborative environment.
• Professional development opportunities and career growth.
• Flexible working hours
• Remote work