Commercial Lead, Brands & Retailers, United Kingdom

About Regenified

Regenified was founded in 2022 by the pioneers of regenerative agriculture. Our founders are known and recognised as the leading figures and guardians of regenerative agriculture and its journey to mainstream adoption.

Regenified’s purpose is to accelerate the adoption and impact of regenerative agriculture by translating data and intelligence into trusted, unified, and common enablers that power a regenerative economy. To date, our standards have been approved by the largest grocery chains in the world, and we are actively verifying large areas of farmland producing cereals, beef, poultry, eggs, and fresh produce.

The Role

We are seeking a Commercial Lead – Brands & Retail to drive growth across food, beverage, CPG, and retail partners. This is a senior, externally facing role responsible for originating, structuring, and closing strategic commercial partnerships across Regenified’s full service offering, including verification, procurement services, and certification.

This role is accountable for selling integrated and standalone solutions to both CPG brands and retail partners, helping them activate regenerative agriculture across their businesses, supplier networks, and product portfolios. You will work with partners to determine the right combination of verification, certified claims, and regenerative procurement pathways based on their business objectives and sustainability commitments.

This is not a transactional sales role. You are a category builder and trusted advisor, supporting brands and retailers through the commercial and operational realities of regenerative sourcing. You will engage sustainability, procurement, innovation, and executive leadership teams to design partnerships that deliver measurable, verified impact while creating long-term commercial value.

Your mission is to grow Regenified’s brand and retail portfolio by converting interest into long-term, multi-service partnerships, while deepening and expanding existing relationships over time.

What You’ll Do

Own Revenue Growth Across Brands & Retail

• Deliver revenue growth across CPG brand and retail partners by selling Regenified’s verification, procurement services, and certification.

• Build and manage a high-quality enterprise pipeline, consistently converting inbound and outbound leads and opportunities into closed revenue that meets or exceeds annual targets.

Prospect, Pitch, and Close Enterprise Partnerships

• Identify, develop, and close new enterprise-level brand and retail partners, translating sustainability ambitions into contracted revenue.

• Represent Regenified at brand- and retail-focused industry events, trade shows, and conferences to generate demand, pipeline, and business flow.

• Clearly articulate Regenified’s end-to-end value proposition to a broad set of external stakeholders.

• Lead the full commercial lifecycle, including executive-level pitching, solution design, proposal development, negotiation of all commercial terms, and contract execution.

• Structure single-service and multi-service agreements that support scalability, multi-year commitments, and long-term revenue growth.

Drive Strategic Account Expansion (in partnership with Customer Success)

• Grow revenue within existing accounts by expanding verification programmes, procurement engagements, and certification adoption over time.

• Maintain senior executive relationships and lead all commercial strategy, pricing, and negotiation for upsell and cross-sell opportunities, while Customer Success owns delivery, account health, and renewals.

Build Repeatable Commercial Infrastructure

• Develop and contribute to sales playbooks, pricing frameworks, and commercial models that support predictable, repeatable revenue growth.

• Ensure disciplined use of CRM tools (Salesforce preferred) to track pipeline health, deal velocity, close rates, and revenue performance.

What You’ll Bring

Proven Enterprise Revenue Leadership

• 7+ years of experience driving revenue in enterprise B2B sales, partnerships, or commercial leadership roles, with clear ownership of revenue targets and complex sales cycles.

• Demonstrated success closing and expanding multi-year, six- and seven-figure partnerships with CPG brands and/or retail partners.

End-to-End Deal Ownership

• Deep experience owning the full commercial lifecycle, from prospecting and executive pitching through pricing strategy, negotiation, contract execution, and expansion.

• Strong command of sales structuring across standalone and bundled service offerings, with the ability to design commercial models that scale over time.

Executive Presence & Market Credibility

• Exceptional communication and storytelling skills, with the ability to clearly articulate complex value propositions to senior brand, retail, and sustainability leaders.

• Confidence representing a company on stage, in executive boardrooms, and at industry events as a credible commercial and thought-leading partner.

Strategic & Challenger-Style Selling

• Brings an insight-first, challenger mindset to enterprise selling — leading with perspective, not product. You can teach partners something new about regenerative sourcing, verification, risk, or market opportunity that reframes how they think about the problem.

• Tailors messaging and solutions to different stakeholder priorities across sustainability, sourcing, commercial, and executive teams, aligning Regenified’s services to what matters most for each audience.

• Comfortable taking control of the commercial process — guiding conversations, pushing back when needed, and driving towards clear decisions and outcomes in complex, multi-stakeholder environments.

• Able to sell into ambiguity by defining the problem to solve, not just responding to stated needs or RFPs.

Builder’s Mindset

• Thrives in a fast-paced, early-stage environment where processes, playbooks, and pricing models are still being built.

• Comfortable creating structure where none exists and continuously improving how the organisation sells and scales.

Mission Alignment & Integrity

• A deep interest in regenerative agriculture and the role of verification, certification, and procurement in driving systems change.

• High integrity and comfort balancing commercial ambition with credibility, trust, and long-term partner success.

Operational & Commercial Rigour

• Highly organised and data-driven, with strong pipeline management, forecasting, and KPI discipline.

• Proficient in CRM tools (Salesforce preferred) and comfortable using data to manage deal velocity and revenue performance.

Industry Fluency

• Experience selling into food, beverage, agriculture, CPG, or retail sectors, particularly in sustainability-, sourcing-, or supply-chain-related offerings.

• Familiarity with sustainability claims, certifications, or regenerative agriculture.

• An existing network of potential customers with whom you have active relationships.

Success Measures

Revenue Performance: Consistent achievement (or outperformance) of annual revenue targets across CPG brand and retail partners — evidenced by sustained growth in contract value, verified acres, and adoption of verification, procurement services, and product certification within new and existing accounts.

Pipeline Health & Predictability: A robust, well-managed enterprise pipeline with clear sales progression, accurate forecasting, and strong conversion rates across all three services, enabled by disciplined use of CRM and commercial processes to track pipeline health, sales velocity, close rates, and revenue performance with accuracy and transparency.

Multi-Service Adoption: Measurable growth in the number and value of partners adopting multiple Regenified services, demonstrating effective solution selling and long-term partnership design.

Enterprise Deal Quality: Execution of well-structured, scalable, and renewable commercial agreements, including multi-year commitments and clear expansion pathways aligned with Regenified’s delivery capabilities.

Why You’ll Love It Here

Make a Difference: Your work will directly contribute to healing our landscapes and building a more resilient and equitable agricultural system.Passionate Team: Work with a great, mission-driven team with shared, unwavering purpose and drive.
High-Impact Ownership: This is not a cog-in-the-wheel role. You will have a high degree of ownership and real scope for innovation.

Compensation & Benefits: We offer competitive pay, a generous holiday allowance, and private healthcare benefits, with support available for dependants.
Career Growth: We invest in your professional development to help you grow with the company.