Head of RazerStore Marketing

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

Key Responsibilities:

• Strategic Planning & Leadership

  • Develop and lead the overall marketing strategy for RazerStore, aligning with global and regional business goals.

  • Define and execute demand generation plans that drive traffic, engagement, and conversion across all store locations.

  • Collaborate with senior leadership to align marketing initiatives with product launches, local events, and brand positioning.

• Retail & In-Store Marketing

  • Oversee the execution of in-store creative campaigns and promotional activities.

  • Partner with the digital D2C team to deliver a cohesive omni-channel customer journey.

  • Plan and implement initiatives to attract target audiences and increase in-store footfall.

• Campaign Management & Analytics

  • Lead the planning, execution, and optimization of promotional campaigns in sync with product launches and regional events.

  • Analyze campaign performance, retail metrics, and customer behavior to inform future strategies.

  • Provide regular reporting on campaign effectiveness and customer engagement across platforms.

• Customer & Community Engagement

  • Manage and segment the customer database to enable personalized marketing and loyalty initiatives.

  • Drive social content strategy for RazerStore, including the development of a dedicated social calendar with community input.

  • Collaborate with global marketing, esports, and strategic partners to support retail and gaming events.

• Cross-Functional Collaboration

  • Work closely with the sales team to align marketing efforts with business objectives and optimize campaign impact.

  • Serve as the key liaison between retail operations, creative, and digital teams to ensure consistent brand messaging.

Pre-Requisites :

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor’s degree in Business, Marketing, or a related field; MBA or advanced degree preferred.

• 4+ years of experience in retail marketing, program management, or community engagement, preferably within the gaming or tech industry.

• Proven ability to design and execute retail marketing campaigns that drive engagement, brand consistency, and community activation across global and regional markets.

• Strong understanding of gaming culture and trends, with a passion for connecting with and inspiring gaming and tech communities.

• Skilled in storytelling and concept development to bring retail moments to life.

• Experience with loyalty programs, promotions, and experiential marketing.

• Excellent communication and collaboration skills to brief and align cross-functional teams.

• Organized, creative, and strategic; thrives in a fast-paced, cross-functional environment.

• Willing to travel internationally to support regional teams and programs.

Salary Ranges (per annum):

Disclaimer: Exact compensation may vary based on skills, experience, and location.

Are you game?