United States onlyOur Rackers are some of the brightest minds in the industry and known for putting the customer first with our Fanatical Experience™. We value collaboration, innovation and excellence, and are looking for talented people to join our team.
Job Summary:-
The VP of Marketing – Private Cloud is responsible for developing and executing the marketing strategy for Rackspace Technology’s $1.6 billion Private Cloud technology and solutions Business Unit (BU) to support our growth goals. Reporting directly to the Global Chief Marketing Officer, this person will lead a global team of marketers, and bring a data-driven approach to executing across the full marketing funnel to achieve the pipeline goals with innovative and measurable demand campaigns. The marketing strategy will address both current customers, where there is an opportunity to expand our solutions footprint, and acquiring new customers with our industry-leading private/hybrid cloud solutions. This leader will work in close partnership with the global marketing centers of excellence as well as the BU’s sales leadership and be an extended member of the BU’s executive leadership team. This role will also work collaboratively with the Product team to ensure we effectively align our marketing and product strategies in a customer-centric way.
The ideal candidate will have extensive B2B tech marketing experience particularly in the cloud space and have led global teams. They will enjoy and excel in creative thinking, innovating, and delivering measurable results that help grow the pipeline and win business. They will be an engaging leader with strong communication skills who can balance driving the ‘big picture’ with getting their hands dirty when needed. While they have experience driving awareness through top of funnel programs, such as thought leadership content and events, they lean towards demand generation with a track record of successful integrated campaign execution.
Essential Duties and Responsibilities
- The incumbent may be asked to perform other function-related activities in addition to the below mentioned responsibilities as reasonably required by business needs.
Marketing Planning & Execution:-
- Develop the BU marketing strategy and execution plan on a quarterly and annual cadence based on input from relevant stakeholders. Ensure plans are aligned with corporate strategic priorities.
- Work cross-functionally to generate demand for the Private Cloud technology and solutions portfolio through multi-channel campaigns and programs.
- Hold self and team accountable to KPIs in support of BU targets.
- Build appropriate demand engines for the segments, namely commercial/SMB and Mid-market Enterprise as well as focus vertical segments.
- Monitor and react to results quickly (with a test and learn approach) to make adjustments and ensure successful outcomes that achieve or exceed goals.
- Build, manage and coach a high-performing and cohesive global marketing team.
- Collaborate with Sales and Product leadership to align marketing strategy with commercial and product strategies.
- Work collaboratively with the Partner and Alliances team to ensure marketing strategy is aligned with our partner and alliances strategy.
- Leverage market research to understand competitive landscape and market dynamics (size, growth rate) and incorporate this into marketing strategy.
- Manage BU marketing budget and expenditure with regular reporting working with Finance business partner.
- Drive spend/cost optimization to ensure plan is within budget quarterly and annually.
- Identify competitors and evaluate their strategies and positioning and devise counterstrategies.
- Brief and lead marketing campaigns, in tandem with the Global CMO.
- Work closely with Marketing and Sales operations to ensure the team is data-driven and can measure and present results across key programs to demonstrate pipeline growth and ROI.
- Maintain brand standards and ensure compliance across all marketing and communications channels.
Qualification:-
- 15+ years of marketing experience building and leading marketing teams in growth-oriented companies.
- 10+ years of experience in the B2B technology sector with at least 5 years in the cloud space
- Bachelors and/or MA/MS degree in Marketing, Advertising, Communication.
- In-depth understanding of the data center and cloud market and industry research.
- Expertise in demand generation
- Sense of ownership and pride in your performance and its impact on the company’s success.
- Critical thinking and problem-solving skills.
- Team player: exceptional leadership and communication skills; an inspiring leader who can scale and manage a high-impact team.
- Strong communication, presentation, and leadership skills
- Highly strategic yet able to be hands-on; leads by example, able to balance long-term strategy with short-term results.
- Excellent interpersonal communication, and time-management skills.
- Creates a work environment that celebrates diversity, equity & inclusion.
- Energetic, inspiring and leading the team to always aim for higher results.
Physical Demands:-
- General office environment.
- May require long period sitting and viewing a computer monitor.
- No special physical demands required.
Travel:-
- As per business requirements
Sponsorship:-
- This role is not sponsorship eligible.
Disclaimer
- The above information has been designed to indicate the general nature and level of work performed by employees in this classification.
- It is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of the employee assigned to this job.
The anticipated starting pay range of Colorado and New York City applicants for this role is $185,000 - $344,000
Based on eligibility, compensation for the role may include variable compensation in the form of bonus, commissions, or other discretionary payments.
These discretionary payments are based on company and/or individual performance, and may change at any time.
Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, licenses and certifications, and specific work location.
Information on benefits offered is here.
About Rackspace TechnologyWe are the multicloud solutions experts. We combine our expertise with the world’s leading technologies — across applications, data and security — to deliver end-to-end solutions. We have a proven record of advising customers based on their business challenges, designing solutions that scale, building and managing those solutions, and optimizing returns into the future. Named a best place to work, year after year according to Fortune, Forbes and Glassdoor, we attract and develop world-class talent. Join us on our mission to embrace technology, empower customers and deliver the future. More on Rackspace TechnologyThough we’re all different, Rackers thrive through our connection to a central goal: to be a valued member of a winning team on an inspiring mission. We bring our whole selves to work every day. And we embrace the notion that unique perspectives fuel innovation and enable us to best serve our customers and communities around the globe. We welcome you to apply today and want you to know that we are committed to offering equal employment opportunity without regard to age, color, disability, gender reassignment or identity or expression, genetic information, marital or civil partner status, pregnancy or maternity status, military or veteran status, nationality, ethnic or national origin, race, religion or belief, sexual orientation, or any legally protected characteristic. If you have a disability or special need that requires accommodation, please let us know.
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