Pura

At the heart of Pura is a culture of passion, innovation, and a genuine desire to uplift people—a philosophy the team simply describes as being 'huggers.' Founded in 2014 by Richie Stapler and Bruno Lima in Orem, Utah, Pura began with a visionary goal to revolutionize the traditional home fragrance industry by marrying it with smart technology. What started as a determined startup in a basement, fueled by maxed-out credit cards and a shared dream, has since blossomed into one of the fastest-growing technology companies in the region known as the 'Silicon Slopes.' Pura is not merely about dispensing pleasant aromas; it is about unlocking the profound power of scent to transform the energy of a space, express individual personality, and enhance moods and memories.

The company's flagship innovation is a smart fragrance diffuser that empowers users to fully customize their scent experience directly from their smartphones. By establishing strategic partnerships with world-renowned fragrance brands such as Capri Blue, NEST New York, and Disney, Pura offers a vast marketplace of premium, clean, and safe scents that can be scheduled, swapped, and adjusted to fit any lifestyle or occasion. This unwavering commitment to quality and innovation extends deeply into their corporate culture, where they prioritize employee well-being, diversity, and professional growth. Pura believes that passion-filled employees who feel respected, valued, and included are the true foundation of their success. They foster a dynamic environment where team members are encouraged to challenge the status quo and push the boundaries of what is possible in the fragrance tech industry, all while maintaining a warm, supportive, and family-like atmosphere.