Provi

Provi, founded in 2016 and headquartered in Chicago, has emerged as the largest online marketplace for wholesale alcohol. With its innovative platform, Provi connects beverage professionals across the entire three-tier system—suppliers, distributors, and buyers. This marketplace allows users to efficiently browse through a trusted database that includes over 750,000 products listed from more than 1,400 distributor partners. The company has embraced digital transformation to streamline the ordering process, enhancing efficiency in an industry that has historically relied on manual, fragmented workflows.

The vision of Provi is to simplify ordering, selling, and promoting wholesale alcohol. Their platform ensures that users can manage orders seamlessly while staying fully compliant with the regulations of the alcohol industry. By melding technology with the beverage industry, Provi empowers buyers to discover, order, and pay for their needs all in one place. This innovative approach has made Provi a vital partner to thousands of bars, restaurants, and retailers, allowing them to save time, reduce errors, and ultimately better serve their customers. As Provi continues to expand its reach and enhance its offerings, it remains dedicated to innovation, underscoring its mission to transform the beverage alcohol sector.