Are you a dreamer, innovator, thinker and a do-er who believes in contributing to something that makes difference?
Find your purpose. Join PMI.
How will you make a difference to PMI?
The Membership Lifecycle & Loyalty Lead is a data-driven marketer who grows, activates and retains our member base. Our membership program is a fundamental component of PMI, driving long-term value for our profession. They design and run programs across the member journey—from member acquisitions, onboarding, engagement, renewal, win-back and advocacy—with a focus on increasing benefit utilization, reducing churn, and improving lifetime value (LTV). The role is part of the Lifecycle team under Brand, partnering tightly with Analytics, Martech, Web and Community to turn insight into action
What you’ll bring to the role:
- Membership positioning and program design: Act as an organizational SPOC to lead cross-functional design and evolution of the membership and loyalty programs, including defining member value propositions, tiers, and benefits architecture; ensure alignment with critical enterprise projects e.g. the new membership model.
- Lifecycle strategy: Design end-to-end member journeys from first touch through renewal and reactivation, with clear hypotheses, cohorts, and KPIs.
- Churn prevention: Build predictive, rule-based, and behavioral models to identify at-risk members and intervene with multi-channel lifecycle tactics—including benefit education, habit-forming nudges, loyalty incentives, and targeted offers.
- Utilization growth: Increase adoption and depth of our benefits portfolio through A/B testing, loyalty mechanics (e.g., recognition, rewards, and engagement tiers), personalized/segment relevant education, and contextual in-product prompts.
- Renewal optimization: Own renewal and pre-renewal communications, pricing/offer tests, timing, and friction removal; partner with web/MarTech to smooth payment failures and auto-renew flows.
- Benefits portfolio insights: Analyze feature usage by segment to inform what we sunset, evolve, or launch; create feedback loops with Product and Markets to continually optimize. Collaboration with on web re membership user experience onsite.
- Forecasting & reporting: Collaborate with Performance Marketing to ensure workable dashboards for LTV, cohort retention, renewal rate, active days, benefit activation, and NPS/CSAT correlations; articulate drivers and next actions.
- Cross-functional orchestration: Brief creative and content, partner with brand on messaging hierarchy, ensure CRM data quality, channel readiness, and measurement instrumentation for all lifecycle campaigns
Role Qualifications:
- Bachelor’s degree in marketing or related field.
- 5–7 years of experience in membership, e-commerce loyalty, or lifecycle marketing, with demonstrated success in designing and optimizing loyalty. Subscription-based programs a plus.
- Demonstrated impact on renewal, churn, and LTV through experiments and rapid iteration.
- Hands-on experience implementing lifecycle journeys through marketing automation and MarTech stacks (e.g., ESP, CDP, AJO, GA4, Tableau).
- Comfortable with cohort analysis, funnel diagnostics, and basic statistics, can brief analysts and pull own queries.
- Experience defining and evolving benefit portfolios, loyalty tiers, and pricing/offer testing frameworks.
- Highly organized.
- Strong communicator with ability to brief creative, align stakeholders, stakeholders, and present clear recommendations rooted in evidence.
- Demonstrated ability to translate insights into activation and loyalty strategies across multiple channels (email, web, product, paid, community).
- Experience working in an agile, dynamic, and customer-centric environment.
- Proficiency in the business language for PMI (English).
- Possible Travel up to 15% if needed.
What you can expect from us
We value and nurture an environment of inclusivity and diversity, and a culture of communication and collaboration. Your health, safety and well-being come first, and we believe that you should have time for your work, but you should also have time for you..
Join us and you’ll get:
- an excellent total package, with compensation and benefits based upon your geographic location.
- skill development opportunities, to help you grow now and into the future.
- access to a global network, to enrich your professional experience.
- flexible options to help balance work time and your time
- award and bonus opportunities.
The salary offer will be based on several factors, including the candidate’s demonstrated skills, qualifications and relevant experience.
Let’s help make the world work better for everyone. Apply today!
Project Management Institute, Inc. is committed to providing equal employment opportunities without regard to sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by applicable law.
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