PRISM+

At PRISM+, we are spearheading a revolution in the consumer electronics landscape, driven by a commitment to make premium technology accessible to everyone. Founded in 2017 in Singapore, our journey began with a clear vision: to disrupt the traditional market by offering high-performance gaming monitors at a fraction of the cost of established brands. We recognized the burgeoning demand for superior visual experiences, particularly within the gaming community, and set out to meet this need without the hefty price tag. Our innovative direct-to-consumer (D2C) e-commerce model is central to this mission, allowing us to eliminate intermediary costs such as retailers and distributors. This lean approach not only enables us to offer competitive pricing but also gives us greater control over the entire customer journey, ensuring cost-efficiency and a superior experience from purchase to post-sale support.

Our technological advancements extend beyond gaming monitors. We have strategically diversified our product portfolio to encompass a wide array of smart home appliances and entertainment solutions. This expansion includes state-of-the-art smart TVs, Android TVs, OLED TVs, immersive soundbars, and, more recently, smart air conditioner systems, ceiling fans, air purifiers, and refrigerators. Each new product is a testament to our dedication to innovation, integrating cutting-edge features and smart technology to create a cohesive and intelligent home ecosystem. We are particularly proud to be the first local Singaporean brand to launch our own line of smart air conditioners and ceiling fans, further solidifying our position as a leader in home technology. Our growth has been substantial, marked by an 1100% revenue increase between 2019 and 2021, and significant funding rounds, including a S$45 million Series A, underscoring the industry's confidence in our vision and capabilities. We are continuously investing in research and development to bring groundbreaking products to market, always with a focus on quality, affordability, and enhancing the modern lifestyle.