Marketing Analyst

Responsibilities

• Gather, process, and interpret data from digital and social platforms (e.g., Facebook, Instagram, LinkedIn, Twitter).
• Develop regular and ad hoc reports to assess campaign performance against KPIs.
• Use tools like Brandwatch, Sprout Social, or similar platforms to monitor online conversations.
• Analyze sentiment, trends, and audience behavior to provide actionable insights.
• Research and identify emerging trends in social media and digital marketing to inform strategy.
• Build and maintain visually engaging dashboards that effectively communicate data insights to both internal and client-facing stakeholders.
• Work closely with account managers, content creators, and strategy teams to ensure data-driven decision-making in all phases of campaign planning and execution.
• Provide recommendations for optimizing campaigns based on data insights, including targeting, messaging, and channel effectiveness.
• Understand data structure and strategy to support reporting deliverables across channels.

Requirements

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field
• 2-4 years of experience in marketing analytics, preferably in the pharmaceutical or healthcare marketing sector.
• Proficiency in social media analytics tools (e.g., Meta Business Suite, LinkedIn Analytics, Twitter Analytics).
• Experience with social listening platforms like Brandwatch, Talkwalker, or Sprinklr.
• Advanced knowledge of Excel, Google Sheets, and data visualization tools (e.g., Tableau, Power BI).
• Familiarity with Google Analytics or other web analytics tools is a plus.
• Strong ability to interpret data and translate insights into clear, actionable recommendations.
• Exceptional written and verbal communication skills, with the ability to present data insights in an engaging and understandable way.
• A meticulous approach to reporting and data accuracy.
• A collaborative mindset with a willingness to contribute to a dynamic and fast-paced environment.