Campaigns & Content Manager (all genders)

The story of Primal State Performance GmbH began with a personal journey and a spark of curiosity. It was Janis Budde, driven by his own health challenges, who first delved into the world of biohacking, seeking natural ways to enhance his well-being. His exploration and successes were initially chronicled on a blog, a platform where he shared his insights into optimizing human potential. This digital diary quickly resonated with a wider audience, laying the groundwork for something much larger. The blog's popularity was a clear indicator of a growing desire for accessible and effective health solutions, transforming a personal quest into a shared mission.

From these humble beginnings, fueled by passion and an initial seed capital of just €2,500, Primal State started to take shape. What started as an individual's pursuit of better health organically grew into a collaborative venture. Rafael Frenk and Nicolas Martin joined Janis, bringing their expertise and shared vision to the nascent company. Together, they transitioned from a content-focused blog to developing their first line of products, meticulously curating functional foods and supplements. The company's philosophy was, and remains, rooted in science-backed biohacking – the art and science of understanding and optimizing one's own biology to achieve peak mental and physical performance. They focused on creating products that were not only effective but also easy to integrate into daily life, empowering individuals to take control of their health and energy levels. This commitment to real results and user-friendly solutions, supported by a scientific advisory board, allowed Primal State to bootstrap its way to becoming a significant player in the German-speaking health and wellness market, eventually expanding its reach and impact with brands like Glow25, further solidifying its mission to help people live more energized and healthier lives.