Preloaded

We're a BAFTA-winning games studio with a unique mission: to create 'Play with Purpose'. Since our founding in 2000, we've been driven by the belief that play is a powerful force that can do more than just entertain—it can teach, inspire, and change the way people see the world. We work at the intersection of games, XR, and spatial computing, partnering with some of the world's most forward-thinking organizations, including LEGO, Google, the BBC, and the V&A, to build immersive experiences that matter.

Our team is a diverse mix of artists, designers, developers, and play specialists who are passionate about pushing the boundaries of what's possible. We don't just build games; we build worlds that audiences can step into, learn from, and connect with. Whether we're creating an augmented reality experience that brings history to life or a game that helps young people understand complex scientific concepts, our focus is always on quality, innovation, and impact. We pride ourselves on our collaborative culture, where every voice is heard and curiosity is celebrated. As we continue to explore emerging technologies, we remain committed to our core values: being curious, being human, and being playful.