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PlayStation GlobalPG

Senior Game Data Analyst

Sony Interactive Entertainment (SIE) is a global leader in interactive and digital entertainment, responsible for the PlayStation brand and family of products and services.

PlayStation Global

Employee count: 5000+

Salary: 125k-187k USD

United Kingdom only

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Why Sony Interactive Entertainment?

Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.

About PlayStation Game Analytics

In Games and Publishing Analytics, we work with some of the most legendary studios in the world, supporting teams behind PlayStation franchises such as Uncharted, The Last of Us, Ghost of Yotei, God of War, and Helldivers 2. We provide end-to-end analytics for PlayStation Studios, helping teams understand players, evaluate game systems, and make data-informed decisions from early development through launch.

We're looking for a Senior Game Data Analyst who brings strong analytical fundamentals, game curiosity, and the judgment to turn messy questions into practical insight.

What you will be doing

As a Senior Game Data Analyst, you'll partner with game teams and publishing stakeholders to answer complex questions about player behavior, feature performance, commercial outcomes, and long-term game health.

You will:

  • Lead analysis across player behavior, feature and content performance, monetization, and overall game health.

  • Turn ambiguous design, product, and publishing questions into clear analytical plans and recommendations.

  • Develop proxy metrics for player-experience goals such as pacing, challenge, friction, agency, and build diversity.

  • Combine telemetry, playtests, surveys, sentiment, and product context to evaluate whether features are landing as intended.

  • Apply judgment to imperfect evidence, including small samples, pre-launch tests, incomplete telemetry, noisy signals, and bias.

  • Support commercial questions around launch, acquisition, segmentation, campaigns, and franchise health.

  • Build dashboards and analytical frameworks that support consistent decision-making.

  • Communicate insights clearly across design, product, publishing, research, engineering, data science, and leadership.

What we are looking for

  • Strong SQL skills and experience working with large behavioral datasets, especially event-level gameplay data.

  • Strong exploratory analysis skills and the ability to turn raw gameplay data into clear insight.

  • Experience analyzing player behavior and game systems, including progression, combat, economy, difficulty, matchmaking, feature adoption, engagement, retention, or segmentation.

  • Experience partnering directly with designers, producers, product managers, researchers, engineers, or game leadership.

  • Ability to distinguish between similar-looking behavioral signals, such as challenge versus frustration, friction versus intentional difficulty, novelty versus durable engagement, or confusion versus experimentation.

  • Strong communication skills, with the ability to explain what the data supports, what remains uncertain, and what teams should do next.

  • A background in statistics, mathematics, economics, computer science, or another applied quantitative discipline.

Domain Experience

  • 4+ years of analytics experience in the games industry, ideally supporting game development, live operations, player behavior analysis, feature evaluation, or gameplay systems.

  • 2+ years of experience working on a shipped game, live service game, or game team operating through rapid development cycles such as playtests, launch, live events, or content releases.

  • Familiarity with the realities of game development, including changing priorities, incomplete information, telemetry gaps, cross-functional dependencies, and decisions that cannot wait for perfect data.

Bonus Points if You Have

  • Experience with Python, R, or statistical tooling for experimentation, causal inference, metric validation, forecasting, or behavioral modeling.

  • Experience with Looker, Power BI, MicroStrategy, Tableau, or another BI tool with a semantic layer.

  • Familiarity with Git or other reproducible analysis workflows.

  • Experience across live service or games with complex progression, economy, combat, content, or social systems.

  • Familiarity with publishing or commercial analytics, including acquisition, launch performance, campaign impact, monetization, forecasting, or franchise health.

Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.

At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.

Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.

In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.

The estimated base pay range for this role is listed below.
$124,900—$187,300 USD

Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

About the job

Apply before

Posted on

Job type

Full Time

Experience level

Salary

Salary: 125k-187k USD

Experience

2 years minimum

Location requirements

Hiring timezones

United Kingdom +/- 0 hours

About PlayStation Global

Learn more about PlayStation Global and their company culture.

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We are Sony Interactive Entertainment (SIE), the company behind the iconic PlayStation brand. Since the launch of the original PlayStation in Japan in 1994, we have been relentlessly pushing the boundaries of entertainment and innovation. Our mission is to deliver innovative and thrilling experiences to a global audience through our PlayStation line of products and services. This includes generation-defining hardware like the PlayStation 5, pioneering network services such as the PlayStation Network and PlayStation Plus, and a rich library of award-winning games developed by our talented teams at PlayStation Studios and our trusted partners. We believe that the power of play is borderless, and we strive to connect with millions of players worldwide, offering them new ways to experience interactive entertainment.

Our global headquarters are located in San Mateo, California, with significant global functions also operating out of London and Tokyo. This international presence, combined with our numerous game development studios across the globe, allows us to tap into diverse talent and perspectives, enriching the experiences we create. We are a wholly owned subsidiary of Sony Group Corporation, a global leader in electronics, music, movies, and more. This connection allows us to leverage a vast network of technology and entertainment expertise. At Sony Interactive Entertainment, we're not just making games; we're crafting immersive worlds, fostering vibrant communities, and shaping the future of interactive entertainment. We are passionate about what we do and are constantly exploring new technologies and ideas to surprise and delight our players. From the living room to on-the-go gaming, we aim to provide the best possible entertainment experiences, wherever and however our fans choose to play.

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