Head of CRM

A little bit about us…

Pion is the award-winning platform where audience verification, data ownership, and marketing reach converge. We help 3,500+ brands—including the world’s biggest retailers—build lasting loyalty across 10 consumer groups in 100+ territories. Whether it’s through Student Beans, Beans iD, or our YMS events, we enable growth without compromise. At Pion, you’ll help us build a smarter, more transparent future for global commerce.

Life at Pion Where People Thrive

At Pion, we’re driven by big ideas and bold thinkers.

Our purpose is clear: We make it possible to reward those who shape our world, from Students to Healthcare workers and more. That mission demands diverse perspectives and a culture where everyone belongs.

Our people power everything we do from innovation to collaboration. We’re here to break down barriers and build a space where everyone can grow, learn, and thrive—because affordability starts with empowered people.

Check out our SHARP values to find out more about our culture.

Research shows that while men apply to jobs when they meet 60% of the requirements, women and those in underrepresented groups tend to only apply when they tick every box. We don’t think you should have to tick every box. We value your uniqueness, and it goes without saying that all applications are welcome, even if you don’t think you fit the criteria.

Need any adjustments to support you with your application? Just drop us an email at talent@wearepion.com.

About the role
As a result of our incredible success and growth, we are looking for a Head of CRM to join us.

Responsibilities include

• Leading end-to-end CRM strategy, defining and orchestrating the user journey across all touchpoints to drive activation, build lasting habits, and maximise long-term retention at scale.
• Owning the CRM tech stack and data infrastructure, ensuring a robust, real-time environment that enables precise, personalised one-to-one communication across platforms.
• Building and scaling CRM monetisation products, developing high-performing advertising solutions within CRM flows that generate strong ROI for brand partners without compromising the user experience.
• Driving product innovation through experimentation, using CRM-derived behavioural data and user insights to test hypotheses rapidly and shape the broader product roadmap.
• Scaling a healthy, compliant user database, growing the marketable audience while maintaining data hygiene, deliverability standards, and adherence to global privacy and regulatory requirements.

Requirements

A little bit about you.
We’d really like to hear from you, if you have

• 8+ years of CRM or lifecycle marketing experience, gained within high-growth B2C, Marketplace, or Ad-Tech environments, with a track record of delivering impact at scale.
• A commercial and creative thinker,with the ability to design communication flows that feel native and valuable to users while functioning as high-performing vehicles for brand partners.
• Technically fluent across modern MarTech, comfortable working with APIs, data events, and complex trigger logic — able to get under the hood of a CRM stack to unlock its full potential.
• A rigorous experimenter, using A/B testing and cohort analysis as core tools to drive measurable improvements and validate decisions with data.
• A balance of big-picture thinking and executional precision, with a clear vision of the end-to-end user journey and an unwavering attention to the detail of day-to-day delivery.

Benefits

Life at Pion.

Let’s take a look at a few things that make Pion an amazing place to work…

💰 Competitive salary.

🌴 30 days annual leave, plus bank holidays.

🏆 Accredited 'Great Place To Work’ company in three categories.

🧠 Commitment to personal development and career growth, coaching workshops and progression plans.

👩🏽‍💻Remote-first working environment. This means you’re not obligated to come into the office, you can choose the environment you think you excel best in with up to 180 days working from abroad (subject to approval — sadly, we can’t say yes to every beach).

📅Flexible working hours (start between 8-10am and finish between 4:30-6:30pm).

❤️ Focus on welfare. We offer a monthly wellness allowance, gym memberships, access to mental health first aiders, a health cash plan and more.

🛍️ Access to incredible partnership discounts for the biggest brands in the world. Think Google, Apple, GymShark, Domino's, Uber and loads more!

💻 £200 work from home set up allowance to put towards your at-home working space.

Want to know more?

Check out our career site for everything you need to know about starting a career with Pion.

Due to the high volume of applicants, we can only respond to shortlisted applicants. By submitting your application, you agree that Pion may collect your personal data for recruiting, global organisation planning, and related purposes. Our Applicant Privacy Notice explains what personal information and where we may process, our purposes for processing, and the rights you can exercise over Pion’s' use of your personal information.