PHOENIX is an innovative product design studio that turns brands into winners of tomorrow's wellbeing mega-economy. We believe in designing for people, ensuring that every project embodies our commitment to wellbeing—not just for individuals, but for society. Our product design studio excels in transforming insights into valuable product experiences that resonate with people. With more than 975 international awards, including recognition as one of the 'Top 3 Design Studios in the World' by IF Design, we have been a pioneer in product design since our foundation in 1987.
Located in Stuttgart and with an additional studio in Shanghai, PHOENIX is comprised of over 70 designers working collaboratively in a dynamic environment. We continually strive to improve our offerings and push boundaries, exploring new frontiers in design. Our philosophy is rooted in 'Logic, Morals, and Magic', guiding us to create human-centered solutions that not only enhance product functionality but also elevate user experience. At PHOENIX, we do not just create products; we create experiences that enrich lives. Our team is characterized by diverse backgrounds and perspectives, fostering a culture of open dialogue and innovation.