What began as a visionary idea among three founders, Maximilian Schlereth, Patrick Bartler, and Stefan Schenk, has blossomed into a leading force in the digitization of parking management. In 2019, they recognized the immense untapped potential within the parking industry and founded Peter Park with a clear and ambitious goal: to transform ordinary, inefficient parking spaces into intelligent, seamless mobility hubs. This journey was fueled by the conviction that the future of parking was not in barriers, paper tickets, and cumbersome manual processes, but in a world without barriers, both physically and technologically. The initial concept quickly gained traction, attracting the attention of investors who shared their vision. A significant milestone was reached in October 2020 when the ARBAnova Family Foundation, a German family office focused on sustainable and innovative technologies, invested a mid-seven-figure sum. This injection of capital was a pivotal moment, enabling Peter Park to significantly expand its team, enhance its product development, and bolster its sales and marketing efforts.
This early investment propelled the company into a period of rapid growth and market penetration. The team was able to accelerate the development of its core technology – a cloud-based platform powered by automatic license-plate recognition (ALPR). This innovative approach replaces outdated infrastructure with a scalable, efficient, and user-friendly system. The platform empowers car park operators to manage their assets centrally through an intuitive dashboard, allowing for the seamless integration of modern technologies like smart kiosks, mobile payment apps, and dynamic pricing. This not only maximizes efficiency and opens up new revenue streams for their clients but also drastically improves the parking experience for the end-user, characterized by convenience and transparency. The company's remarkable growth, with a 274% organic increase year-over-year since 2021, culminated in a majority investment from the private equity firm Great Hill Partners in June 2025. This partnership has injected over €100 million in total growth financing, positioning Peter Park to further scale its operations, expand its international footprint from its strong base in Germany, Austria, Switzerland, and Italy, and continue its mission to redefine urban mobility, one parking space at a time.
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