Pennylane

We are Pennylane, and we're passionate about revolutionizing financial management for small and medium-sized enterprises (SMEs) and their accountants. We embarked on this journey in 2020 with a clear vision: to create an all-in-one platform that brings together financial and accounting data into a single, reliable source of truth. This means business owners can finally get a real-time, comprehensive overview of their finances, empowering them to make smarter, more informed decisions. Simultaneously, we strive to free up accountants from time-consuming, repetitive tasks through automation, allowing them to dedicate more energy to providing valuable counsel to their clients.

Our story began when our co-founder, Arthur Waller, experienced firsthand the complexities of accounting while running his previous venture, PriceMatch. After PriceMatch was acquired by Booking.com, Arthur and a group of like-minded friends, many of whom also came from PriceMatch, decided to tackle this widespread challenge. We interviewed over 500 business leaders and discovered a significant need for a tool that could effectively harness real-time financial data. This insight led to the birth of Pennylane. We designed our platform to be a collaborative space where entrepreneurs and their accountants – whether in-house or outsourced – can work seamlessly together. Business owners can use Pennylane with their existing accountant or rely on us to help them find the perfect match based on their specific needs and location. We're proud to say that thousands of companies and hundreds of accounting firms have already placed their trust in our solution. We're constantly innovating, exploring the potential of AI to further enhance our offerings and provide even smarter tools for financial management and advisory services. Our ultimate goal is to become the go-to financial tool for French startups and SMEs, and then to expand our reach across Europe, simplifying the financial lives of entrepreneurs everywhere.