Peckwater BrandsPB

Pricing Analyst

Peckwater Brands is a virtual brand company empowering kitchen operators to maximize revenue through innovative food delivery solutions.

Peckwater Brands

Employee count: 51-200

United Kingdom only
We’re a FoodTech scale-up with over £25mill of funding, and we want to revolutionise food delivery through the creation and franchising of virtual food brands (brands designed for delivery), operated by anyone that runs a commercial kitchen, there’s 70,000 of them in the UK. We offer kitchen operators everything they need to sell our brands through delivery apps whilst continuing to service their core customers. You run the kitchen, we do the rest!
In short, we’re defining the future of the food delivery market! Nobody’s growing as fast as us in the UK, and we’re looking for great people to join us on our journey.
The Pricing Analyst is responsible for developing and executing pricing strategies to optimise revenue, market share, and profitability. This role involves analyzing market trends, customer behavior, and competitive pricing data to make data-driven pricing recommendations. The Pricing analyst will collaborate with sales, marketing, finance, and product teams to ensure pricing aligns with business objectives.

The Role:

  • Strategic Pricing, Discounting Analysis:
  • Develop, implement, and manage pricing strategies that align with our stack strategy. We have three brands within each category, targeting different consumers, and each needs to be distinctly priced.
  • Due to the competitive nature of our industry, we need to align closely with market price-points based on quality and average order value.
  • Conduct market research and competitive analysis to identify pricing trends and opportunities.
  • Monitor and evaluate pricing performance, recommending adjustments as needed. As we only trade within digital marketplaces, there will be the need to make frequent changes: by month; by time-of-day.
  • Define and implement discounting and promotional pricing policies across different brands at different price points, according to the target consumer segment.
  • Understand the role of sponsored placements, and the need to overlay an exposure strategy on top of our pricing/discounting strategy.
  • Financial Data Analysis:
  • Utilize data analytics to model pricing scenarios and forecast revenue impact.
  • Work with finance teams to establish pricing structures that optimize profitability for us and our partners.
  • Conduct margin analysis and cost assessments to inform pricing decisions.
  • Collaboration Stakeholder Management:
  • Partner with sales and marketing teams to develop effective pricing models.
  • Align pricing strategies with product development and business growth initiatives.
  • Provide training and support to sales teams on pricing policies and strategies.
  • Collaborate with tech and data teams to enhance pricing tools and systems.
  • Compliance Reporting:
  • Ensure compliance with regulatory and contractual pricing requirements.
  • Develop and maintain pricing documentation and reports for internal use.
  • Track pricing KPIs and generate insights to drive continuous improvement.

About you:

  • Bachelor's degree in Business, Finance, Economics, Marketing, or a related field.
  • Strong analytical skills with proficiency in Excel, SQL, or other data analysis tools.
  • Experience with pricing software and business intelligence tools.
  • Ability to interpret complex data and present actionable insights.
  • Excellent communication, negotiation, and stakeholder management skills.
  • Ability to work in a fast-paced, cross-functional environment.

About the job

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Posted on

Job type

Full Time

Experience level

Entry-level
Mid-level

Location requirements

Hiring timezones

United Kingdom +/- 0 hours

About Peckwater Brands

Learn more about Peckwater Brands and their company culture.

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Peckwater Brands is a delivery franchise for kitchen operators and the fastest growing virtual brand company worldwide. Founded in 2019 by Sam Martin and Leo Bradshaw, the company seeks to revolutionize the way food delivery is approached in the hospitality industry. Peckwater enables existing kitchen operators to tap into the booming food delivery market by offering virtual brands that can be operated from their existing kitchens. This innovative approach helps partners increase their revenue significantly without the need for large investments in new infrastructure.

At Peckwater Brands, we are deeply passionate about using data-driven insights to build virtual food brands that not only perform well but also align with the unique needs of our partners. The operational model we provide allows our clients to benefit from enhanced marketing strategies, reduced food waste, and extensive training, resulting in a higher capacity to manage orders efficiently. Through our partnerships with over 600 food operators globally, we have demonstrated the effectiveness of leveraging technology and culinary excellence to foster profitability. Peckwater truly embodies a commitment to quality and efficiency, ensuring that partners can achieve their revenue goals while maintaining high standards in food preparation and delivery.

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Peckwater Brands

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