Senior Marketing Manager (Active Pooling)

About Pearl:

Pearl connects top talent from around the world with US and EU-based startups that care about finding sharp and hungry talent that they can grow with long-term. We provide candidates who pass our vetting process with exclusive upskilling opportunities that enable them to get promoted faster in their new roles. We only work with employers who are looking to make full-time hires they can continuously mentor and promote.

Job Title: Senior Marketing Manager
Working Schedule: Overlapping US hours
Type of Contract: Independent Contractor

About the Role:
In this leadership role, you will oversee all aspects of our marketing strategy. You'll be responsible for developing and implementing data-driven initiatives that drive brand awareness, lead generation, and revenue growth. You'll lead a team of marketing professionals, providing them with direction, mentorship, and the resources they need to succeed.

Duties and Responsibilities:

• Develop and lead the execution of a comprehensive marketing strategy aligned with overall business objectives.
• Conduct market research and competitor analysis to identify opportunities and inform marketing decisions.
• Manage and optimize marketing campaigns across various channels (e.g., SEO, SEM, social media, content marketing, email marketing, influencer marketing).
• Oversee budget allocation and ensure efficient use of marketing resources.
• Analyze marketing data and identify key metrics to track progress and measure ROI.
• Translate data insights into actionable recommendations for improving marketing performance.
• Develop and manage a marketing calendar to ensure timely campaign execution.
• Lead and mentor a team of marketing professionals, fostering a collaborative and high-performing environment.
• Stay up-to-date on the latest marketing trends and technologies.
• Manage and build strong relationships with internal stakeholders (e.g., Sales, Product, Customer Success).
• Communicate marketing initiatives and results effectively to senior management.

Requirements

• Minimum of 5 years of experience in marketing management.
• Proven track record of developing and executing successful marketing campaigns across various channels.
• Strong understanding of marketing principles, best practices, and metrics.
• Experience in building and managing high-performing marketing teams.
• Excellent communication, interpersonal, and leadership skills.
• Ability to think strategically and develop creative marketing solutions.
• Data-driven approach to marketing decision-making.
• Proficiency in marketing automation and analytics tools (a plus).