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Pathlabs is a distinguished Media Execution Partner (MEP) that delivers comprehensive, end-to-end digital media services tailored for independent agencies. Founded in 2021 and headquartered in Missoula, Montana, the company has carved a unique niche in the advertising industry by focusing on service-based solutions in a market often dominated by product-centric offerings. Pathlabs functions as a seamless extension of an agency's internal team, managing the intricate details of media execution so that agency leaders can concentrate on strategic growth and profitability. The core of their service involves the meticulous planning, execution, optimization, and reporting of performance-based paid advertising campaigns. This hands-on approach ensures that their partners can navigate the complex and often fragmented digital advertising landscape with confidence and efficiency.

In July 2024, Pathlabs was acquired by MiQ, a global programmatic media partner. This strategic acquisition is set to unlock significant opportunities for midsize independent agencies by combining MiQ's advanced technology and global partnerships with Pathlabs' specialized expertise and deep understanding of the independent agency market. Despite the acquisition, Pathlabs retains its brand identity and operates as an independent business unit, now designated as 'an MiQ company.' The company prides itself on a people-first culture, fostering an environment of creativity, curiosity, and constant innovation. They are committed to transparency, accountability, and delivering exceptional service, which has earned them recognition such as being named one of Outside Magazine's Best Places to Work. Their proprietary 'YourPath' training program underscores a commitment to professional development, aiming to cultivate the industry's top media professionals.