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PairSoftPA

Paid Media Manager

PairSoft is a financial automation software company that provides procure-to-pay, AP automation, and document management solutions for mid-market and enterprise businesses.

PairSoft

Employee count: 51-200

India only

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We are looking for a Paid Media Manager to lead and scale paid media initiatives across Europe, shaping strategy and delivering measurable impact. As a data-driven marketer, you will define and execute the paid media strategy, optimize multi-channel performance, manage budgets, and accelerate pipeline growth for our sales organization.

Requirements

  • Develop and own the paid media strategy across the EU, aligned with pipeline, revenue, and growth targets.
  • Plan and implement multi-channel programs across Google Ads, LinkedIn Ads, Meta, display/programmatic, retargeting, and ABM platforms.
  • Lead full-funnel campaign planning: awareness, consideration, conversion, and expansion.
  • Own and forecast paid media budgets across markets and segments.
  • Monitor performance using tools like Google Analytics, HubSpot, Looker Studio, attribution systems, or BI tools.
  • Deliver recurring insights, dashboards, and recommendations to marketing leadership
  • Collaborate closely with content, creative, product marketing, RevOps, and sales teams to ensure alignment across messaging and target audiences.
  • Manage relationships with agencies, freelancers, and paid-media vendors to enhance execution and localization when needed.
  • Drive paid-media best practices across the broader demand-generation organization.
  • Ensure all paid campaigns comply with GDPR and EU advertising regulations.
  • Stay up to date on digital trends, platform changes, privacy updates, and competitive opportunities in the EU market.

Benefits

  • Competitive base salary + commission structure
  • Ongoing training and professional development
  • Opportunities for career advancement within a growing organization
  • Collaborative and supportive team environment
  • Comprehensive benefits package

About the job

Apply before

Posted on

Job type

Full Time

Experience level

Manager

Location requirements

Hiring timezones

India +/- 0 hours

About PairSoft

Learn more about PairSoft and their company culture.

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PairSoft's journey began with the strategic union of three industry leaders: PaperSave, Paramount WorkPlace, and Webiplex DocuPeak. In 2021, PaperSave and Paramount WorkPlace merged, and together they embarked on a mission to create the most robust procure-to-pay platform available for mid-market and enterprise organizations. This merger was followed by the integration of Webiplex DocuPeak, further strengthening their offerings. This powerful combination brought together decades of specialized experience in AP automation, procurement, and document management, creating a unified force dedicated to streamlining financial processes. The vision was clear from the start: to develop a comprehensive suite of automation technology that would empower finance and accounting teams to move beyond manual, transactional tasks and focus on more strategic, high-value work. The company was founded on the principle of deep integration with existing Enterprise Resource Planning (ERP) systems, ensuring a seamless and intuitive user experience. This focus on native integration with major platforms like Microsoft Dynamics, Blackbaud, Oracle NetSuite, and Sage Intacct has been a cornerstone of their strategy, allowing them to deliver powerful, out-of-the-box solutions.

Today, PairSoft stands as a global team of innovators and advocates, relentlessly transforming how financial data is captured, stored, and manipulated. Their platform offers a 360-degree view of the spend management cycle, from procurement and invoice processing to payments and document management. The company has continually evolved, embracing technologies like Artificial Intelligence to enhance its solutions and provide even greater efficiency and insight to its customers. With a remote-first culture, PairSoft has attracted a diverse and talented team from around the world, fostering an environment of support, transparency, and advocacy. This global perspective enables them to effectively serve a wide range of industries, including healthcare, manufacturing, government, financial services, higher education, and non-profits. By shouldering the heavy lifting of financial automation, PairSoft empowers organizations to boost their efficiency, ensure compliance, and ultimately, achieve their core missions with greater impact. Their commitment to customer success is evident in their continuous innovation and the strong partnerships they have built with both their clients and technology partners.

Employee benefits

Learn about the employee benefits and perks provided at PairSoft.

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Company-paid Maternity leaves

Company-paid Maternity leaves for female employees.

Employee referral program

Rewarding in-house talent for expanding their network.

Competitive benefits

Company-paid insurance options for you and your family.

Generous paid time off

PairSoft offers generous paid time off for its employees.

View PairSoft's employee benefits
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PairSoft

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PairSoft hiring Paid Media Manager • Remote (Work from Home) | Himalayas