Paidy

For many customers in Japan, the online shopping experience is often hindered by a reluctance to use credit cards and a cultural preference for cash transactions. This creates a significant challenge for e-commerce merchants, leading to abandoned carts and lost revenue. Customers desire a simpler, more secure way to shop online without the hassle of entering credit card details or the anxiety of online fraud. They are looking for a payment solution that offers the convenience of online purchasing with the trust and familiarity of paying later, similar to how they might handle traditional bills.

Paidy was created to address these specific customer pain points. Our mission is to remove the 'mendokusai'—the Japanese word for troublesome—from the online shopping experience. We provide a 'Buy Now, Pay Later' (BNPL) service that allows consumers to make purchases using only their email address and mobile phone number. There's no need for pre-registration or credit cards. This streamlined process not only simplifies checkout for customers but also directly benefits our merchant partners. By offering a frictionless payment method, we help merchants increase their conversion rates, boost average order values, and encourage repeat business. We underwrite transactions in seconds using our proprietary AI-powered credit scoring models, guaranteeing payment to merchants and shouldering the risk ourselves. This allows our partners to focus on what they do best: running their business. Our service is designed to build a bridge of trust in the digital economy, giving consumers the confidence to shop online and the flexibility to manage their finances with ease, ultimately creating a world where everyone can have confidence in their dreams and peace of mind.