Experiential Marketing Manager

At Glia, we believe banking is personal—and our marketing should be too. The Experiential Marketing Manager will bring our strategy to life by designing and executing localized, high-impact marketing experiences that strengthen relationships with our most important financial institution customers and prospects.

As part of our integrated Marketing team, you’ll bridge account-based insights, digital strategy, and experiential execution—translating data-driven “who” and “what” from our Growth Marketing team into meaningful “where” and “how” moments that foster real human connection.

You’ll own the end-to-end strategy, planning, and execution of regional and national event programs—bank dinners, conferences, partner activations, customer experiences, and more—all designed to deepen relationships, accelerate opportunities, and build pipeline within our defined Ideal Customer Profile (ICP).

What you’ll do:

• Own and execute the Field Marketing strategy across assigned territories, partnering closely with Sales, Marketing, Business Development, Revenue Acceleration and Partner teams to align programs with pipeline goals.
• Develop localized programs that embody our philosophy of deeply understanding our customers—tailoring experiences, venues, and messaging to reflect the community and culture of each region.
• Collaborate with Growth and ABM digital teams to translate target account data into personalized outreach and event experiences that connect with decision-makers.
• Manage all aspects of event execution—from concept to post-event ROI—including vendor sourcing, contract negotiation, creative development, speaker coordination, onsite logistics, and budget management.
• Align event strategy with pipeline priorities, ensuring every program has clear sales goals, target account lists, and measurable outcomes.
• Partner with Sales, Business Development and Marketing Operations to drive pre-event engagement, ensure immediate lead routing and follow-up, and measure post-event pipeline influence.
• Track and report ROI across all programs, using Salesforce and Tableau dashboards to demonstrate contribution to pipeline and revenue.
• Support larger brand activations and experiential campaigns, ensuring Glia shows up consistently at major conferences and partner events.
• Champion continuous improvement, sharing best practices, results, and recommendations to elevate future events.

Who you are:

• 5+ years of experience in Field or Event Marketing roles, ideally within B2B SaaS or financial technology.
• Proven success building and executing account-focused field programs that drive measurable pipeline impact.
• Creative thinker who knows how to bring local flair and personality to professional events.
• Highly organized and detail-oriented with strong project management and budget ownership skills.
• Collaborative and relationship-driven—able to build trust and alignment across Sales, Marketing, and external partners.
• Strong communicator who can influence, present ideas, and tell stories with data.
• Comfortable with tools like Salesforce, Marketo, Google Workspace, Asana, and Tableau.
• Willing to occasionally travel domestically for hosted and industry events.

Why Glia:

• Be part of a fast-growing SaaS company transforming how banks and credit unions connect with their customers.
• Collaborate with innovative marketers who are reimagining B2B engagement through creativity and personalization.
• Autonomy to create meaningful experiences that directly influence pipeline and revenue.
• Competitive compensation, benefits, and a people-first culture that values growth, connection, and authenticity.