ABOUT OLIPOP
At OLIPOP, we’re on a mission to positively impact consumer health at scale. And we’re doing it through something simple: soda. But not just any soda, a new kind of soda: one that’s delicious, refreshing, and actually good for you.
This mission is deeply personal for our CEO, Co-Founder, and Formulator, Ben Goodwin. Like many of us, Ben grew up consuming the Standard American Diet: lots of soda and processed foods that prioritized convenience over nutrition. But at 14, he took his health into his own hands. After making significant changes to his nutrition and exercise, he lost 50 pounds and saw a transformation in his energy, mood, and emotional clarity.
Those changes sparked a deep curiosity about the connection between nutrition and health. Ben became a relentless student of the gut microbiome and the ways it supports overall wellness. The more he discovered, the more passionate he became about finding credible, science-backed ways to make consumer health accessible to everyone.
The mission was clear. The vehicle? Less so. After exploring the possibilities, Ben landed on an unexpected yet familiar choice: soda. It was something he loved as a kid, and he knew millions shared that same nostalgia. But this wouldn’t be just any soda. With most Americans falling short on daily fiber, Ben set out to create a version with more fiber and less sugar, one that was perfectly balanced. The result? A deliciously refreshing soda with 6 to 9 grams of fiber and 2 to 5 grams of sugar, delivering science-backed benefits without sacrificing the classic taste people crave.
In 2018, the first OLIPOP cans hit the shelves, bringing Ben’s vision to life with a functional soda that anyone could enjoy. And by reimagining soda, we’re also reshaping culture. That means creating products that support health for all and building a business grounded in humanistic values: empathy, integrity, and a belief in better for everyone. From the ingredients we source to the culture we foster, we’re committed to proving that business (and beverage!) can be a force for good, and that soda has the power to bring people together.
So join us, and let’s write a new American soda story together. One we can all feel good about. One OLIPOP at a time.
THE ROLE
OLIPOP is searching for a Director, eRetail & Retail Media Networks (RMN) to lead and scale our omni-channel digital commercebusiness across key retail partners and marketplaces. This leader will own the growth, performance, and profitability of our eRetail ecosystem including retailer.com platforms, syndicated accounts, and emerging, on-demand channels, while building best-in-class retail media capabilities to accelerate conversion, digital penetration, and market share.
This role requires a blend of commercial leadership, digital marketing expertise, and operational excellence, with a strong ability toinfluence cross-functional teams and external partners. A critical component of this role is owning and optimizing the media agency and driving the eRetail strategy across major platforms including, but not limited to Walmart.com, Target.com, Kroger.com, Instacart, Costco, and emerging marketplaces such as DoorDash and GoPuff.
RESPONSIBILITIES
- Develop and execute a comprehensive RMN strategy across platforms, including Walmart Connect, Target Roundel, Kroger Precision Marketing, Instacart Ads, and other retail media ecosystems to meet and exceed commercial objectives.
- Own the end-to-end relationship with the retail media and performance marketing agency. Ensure tight integration between agency execution and internal brand, eRetail, and performance marketing strategies.
- Lead strategy and execution for on-demand and rapid delivery platforms (e.g., Instacart, DoorDash, and GoPuff).
- Optimize media investment to drive ROAS, incrementality, and full-funnel performance.
- Establish clear performance KPIs, test frameworks, and measurement models to continuously improve media effectiveness.
- Identify, test and scale new growth opportunities across assortment, pricing, promotion, and distribution.
- Own the end-to-end digital shelf strategy, including PDP optimization, SEO, AEO, GEO, content syndication, ratings & reviews, and conversion optimization.
- Partner with brand and creative teams to deliver compelling, mobile-first content that drives engagement and conversion.
- Partner closely with Sales, Marketing, Shopper, Supply Chain, Finance, and CX teams to ensure alignment and execution.
- Serve as a key digital stakeholder in omni-channel planning, ensuring eRetail is fully integrated into broader go-to-market strategies.
- Build, lead, and develop a high-performing eRetail and RMN team.
- Foster a culture of accountability, innovation, and collaboration.
- Identify and recruit top talent to support continued growth.
- Approach new sales opportunities with a partnership and profitability-first mindset.
- Work with our Business Insights Team to develop and manage omnichannel partner dashboards and insights to understand profitability, growth impact, media optimization, and sales forecasting opportunities.
- Be a creative problem solver that leads with logic, executes with passion and is a team.
QUALIFICATIONS
- 12+ years of experience working in e-commerce/omnichannel sales, cross-channel digital marketing, or related fields,
- Strong working knowledge and proficiency of Google Analytics and Shopify withstrongcompetencyinExcel.
- Eagerness to approach digitally native channels to push towards profitability, drive trials and reach new customers.
- Must have understanding of marketing and advertising capabilities acrossthesedigitalsellingchannels.
- General understanding of how to appropriately forecast for these channels to maximize sales and mitigate OOS issues.
- Obsession for understanding customer Lives, breathes, and dreams about how to better reach & understand our consumers.
- Enthusiastic and comfortable working in a high growth, early-stage Ability to think rapidly and apply a growth mindset in a growing and changing environment.
- Ability to build strong relationships and to collaborate effectively across functions and with third party vendors.
- Bias for action, strong sense of immediacy, and drive to achieve
- Strong planning, organization, and project management skills, along with excellent interpersonal, written/oral communication and presentation skills.
- Experience working successfully with remote teams in multiple Familiarity with Slack, Zoom, Asana and/ or other collaboration tools.
- This position is fully remote. Approximately 20% travel to productions, events, or team off-sites
REPORTS TO: VP, eCommerce
COMPENSATION: $160,000-$175,000 base salary + bonus
HOW WE WORK
We may be fully remote, but we’re anything but disconnected. OLIPOP has grown from a few passionate people around a table to a nationwide team, and we’ve done it without losing our collaborative spirit or sense of purpose.
Connection here is intentional. From cross-functional projects and IRL offsites to thoughtful Slack threads and spontaneous gifs, we make the effort to stay close, even across time zones. Sure, we move quickly, but we lead with trust, transparency, and a shared commitment to doing work that matters.
We value thoughtful debate. We give feedback with care and receive it with curiosity, knowing that real growth, both personal and collective, comes from listening as much as leading. Because at OLIPOP, it’s not just about getting things done. It’s about growing together, staying true to what matters, and building something with lasting impact.
WHAT WE VALUE
At OLIPOP, our values aren’t just posters on a wall. They shape how we show up: for each other, for our customers, and for the mission we’re chasing together.
- Mission Connectivity: Everything we do ladders up to our shared goal: supporting human health. Whether launching a new flavor or conducting clinical research, the mission stays front and center.
- Indomitable Spirit: When things get messy, we get inventive. We stay curious, adapt quickly, and find the path forward, most likely with a dedicated Slack thread and a beautifully overbuilt deck.
- Lead at Every Level: Leadership isn’t about titles, it’s about ownership. We speak up, follow through, and lift each other up. If you’ve got ideas and initiative, you’ve got influence.
- Courageous Humility: We’re confident in what we bring and curious about what we don’t know (yet). We give feedback with care, take it with grace, and know that real growth takes both.
WHAT WE’RE LOOKING FOR
Success at OLIPOP doesn’t come from checking boxes; it comes from living our values, staying curious, and finding energy in both the pace and the purpose. We’re building something big, and we’re looking for people who:
- Think big, move fast, and take thoughtful risks
- Thrive in a high-performance, feedback-rich environment
- Value real human connection and honest collaboration
- Are fired up by building something new, and making it better every day
Startup life at OLIPOP is equally fun and fast-paced. If you’re energized by a dynamic environment, eager to grow, and excited to help shape something meaningful from the inside out, OLIPOP is a one-of-a-kind ride.
We are committed to providing reasonable accommodations to qualified individuals with disabilities or other needs during the application process and employment. To request an accommodation, please contact The People Team at recruiting@drinkolipop.com.
We are proud to be an Equal Opportunity Employer. OLIPOP will consider all qualified applicants without regard to race, religion, gender (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, veteran status, or any other characteristics protected by law.
Submission of Application Materials
Applicants are required to submit only the materials specifically requested as part of the application process. Please do not include any unsolicited materials, as they will not be reviewed or considered.
Unsolicited materials may include, but are not limited to:
- Marketing or promotional concepts
- Business ideas or strategies
- Photographs, videos, or other media
- Presentations, designs, or other creative content
By submitting any materials beyond those explicitly requested, you agree that:
- You are voluntarily providing such materials;
- You irrevocably assign all rights, title, and interest in and to those materials to Olipop Inc.; and
- Olipop Inc. may use, reproduce, modify, distribute, or otherwise exploit such materials for any purpose anywhere in the world, without restriction or compensation.
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