United Kingdom onlyThe Role
We’re looking for a Director of Marketing to own our go-to-market strategy and drive Data X-Ray’s growth into its next phase. This is a senior individual contributor and people-management role that sits at the intersection of product marketing and demand generation — with a deliberate lean (~60/40) toward product marketing, given the technical depth of our platform and the sophistication of our buyers.
What You'll Own
You’ll inherit a strong foundation: a marketer who reports to you, established agency and fractional relationships, and an engaged leadership team. Your job is to build on that foundation — sharpening our market narrative, scaling pipeline, and transitioning fractional support into repeatable, owned processes.
Product Marketing (~60%)
- Define and evolve Data X-Ray’s positioning, messaging, and competitive narrative across data security, data governance, and AI agent enablement use cases
- Own go-to-market materials: pitch decks, battlecards, solution briefs, case studies, and website copy
- Develop deep expertise in our competitive landscape and arm sales with differentiated, high-conviction positioning
- Partner with sales and solutions engineering to support complex enterprise deal cycles with tailored materials
- Lead launch strategy for new product capabilities and integrations
Demand Generation (~40%)
- Own the demand generation strategy and execution. Develop direct leadflow through multiple channels and work with partners and external agencies to drive qualified pipeline.
- Project-manage agency relationships across paid, SEO, events, and content — holding partners to outcomes, not just outputs
- Transition fractional marketing support into scalable, business-as-usual processes
- Instrument and report on pipeline contribution, working closely with HubSpot to track performance and attribution
Team & Operations
- Manage one direct report with room to grow.
- Help define the playbook for scaling the marketing function as Data X-Ray grows
Requirements
What we're looking for
- 7+ years of B2B marketing experience, with significant tenure in high growth enterprise SaaS
- Strong product marketing background — you can translate complex technical capability into crisp, compelling narratives for senior enterprise buyers
- Domain experience in data governance, data security, or cybersecurity is strongly preferred; you should be credible in a room with a CISO or Chief Data Officer
- Proven track record managing demand generation through external agencies — you know how to set direction, evaluate creative, and drive accountability
- Comfortable working in a high-ownership, scaling environment where you set the agenda as much as you execute it
- Strong project management instincts: you can manage agencies, fractionals, internal stakeholders, and your own deliverables in parallel
- Experience with Monday and HubSpot or similar CRM / marketing automation platforms
- Excellent written and verbal communication — you can write a sharp one-pager and present to an enterprise customer in the same week
Nice to have
- Experience marketing into regulated industries — financial services, government, or healthcare
- Familiarity with federal or public sector go-to-market
- Prior experience at a company scaling from growth-stage to enterprise
This is a fully remote role open to candidates based in United Kingdom. Compensation is competitive and commensurate with experience and location.
Why Data X-Ray
- Real ownership — you’ll shape how a fast-growing enterprise platform goes to market
- A product that matters — we operate at the intersection of data security, compliance, and AI readiness, three of the most consequential problems in the enterprise today
- Direct access to leadership — you’ll work closely with the CEO and senior team, not through layers of management
- Fully remote and flexible — we trust you to deliver
Benefits
💰 Competitive pay
📈 Meaningful Equity as a fast-growing Series A company
💻 Workstation and home office stipend
🏝️ 25 days Paid Vacation (unlimited unpaid)
AU, CA + 5 more