NRCCUA

At Encoura, our mission is to empower students and institutions to create meaningful connections so everyone can make the most informed decisions to achieve their goals. We are driven by a deep belief that education is the catalyst for individual success and community transformation. This core value permeates every aspect of our work, from the innovative technology solutions we develop to the dedicated support we provide to our partners. Our culture is one of opportunity, integrity, connectedness, innovation, and empowerment. We strive to foster an environment where our team members feel valued, respected, and challenged to grow both personally and professionally. This commitment extends to how we serve our clients, ensuring that we are a trusted partner in their efforts to reach and support students effectively.

For over 50 years, Encoura, formerly known as NRCCUA and now a part of ACT, has been a pivotal link between prospective students and higher education institutions. We combine industry-leading data, advanced technology, comprehensive research through our Eduventures division, and strategic enrollment services to support over 2,000 institutions. Our Encoura Platform is designed to be a comprehensive enrollment solution, providing detailed reporting on funnel performance, competitive insights, and student analytics. This enables institutions to identify growth opportunities and stand out in a competitive landscape. We also offer Encourage, a free college and career planning program that supports students and their families with personalized resources for career exploration, college matching, scholarship opportunities, and application guidance. We are dedicated to enhancing the entire enrollment cycle, from student search and recruitment strategies to funnel management and student engagement, always aiming to increase the likelihood of student success and institutional growth.