United States onlyLocation - Remote. NYC (Hybrid) Preferred
About NewtonX
At NewtonX, we empower businesses to solve their toughest challenges with confidence by delivering insights backed by the highest-quality data, unparalleled B2B expertise, and proven methodologies. Trusted by Fortune 500 companies, we provide custom-recruited professionals, expertly designed surveys and interviews, and end-to-end research support. With a culture built on innovation, ownership, and integrity, we foster growth, collaboration, and meaningful work—so our team and clients can make smarter, data-driven decisions.
About the role
We are looking for a product marketing leader with a deep passion for insights who loves building things from scratch in a highly dynamic environment. The Director, Product Marketing - NewtonX Hub will be responsible for leading the GTM strategy for NewtonX Hub and NewtonX Prime, two SaaS offerings. You will play a crucial role in creating the strategy, aligning internal teams on GTM, executing marketing plans, and driving customer adoption and retention.
In this role you will
Own development and execution of GTM strategies for customer acquisition: Position and sell Hub and Prime within our core business model. This includes optimizing packaging, pricing, target accounts and customer journey mapping to refine messaging by vertical and persona.
Develop and execute strategies for product adoption and retention: Working closely with your Product Management counterpart, create marketing and communications using owned channels and website to drive adoption and repeat use.
Define KPIs: Establish and measure metrics that are essential for success across marketing activities.
Manage stakeholder collaboration & alignment: Partner with the commercial team and leadership to gather insights and facilitate cross-team alignment on key messages and strategies.
Marketing Strategy & Execution: Develop and execute marketing plans to drive the adoption and retention of Hub and Prime, aligning KPIs with business goals. You will create content and plan the channel mix, including earned, owned and paid.
Sales Enablement & Training: Leveraging the correct mix of people, processes and tools you will own training for Hub and Prime to ensure adoption and impact.
Product Collaboration & Customer Feedback Loops: Establish a repeatable workflow with the product team that distributes actionable customer insights, influences innovation and provides timely support for new releases.
What you have
5+ years of experience in product marketing, with a focus on SaaS or tech products.
Proven track record of executing successful GTM strategies and driving product adoption.
Strong understanding of pricing, packaging, and go-to-market tactics.
Highly self-motivated with a growth mindset.
Experience with PLG (Product-Led Growth) and account-based marketing (ABM) is a plus.
Excellent communication and collaboration skills with the ability to work across teams (sales, marketing, product, leadership).
Excellent project management skills with the ability to handle multiple priorities and meet deadlines.
What we offer
Competitive compensation - base salary range $135-150k, performance based bonus, and equity. Please note that salary and compensation may vary based on factors such as skills, experience, performance, and location
Career advancement and training opportunities.
Excellent medical, dental, and vision coverage for you and your dependents.
401k match with immediate vesting.
Health savings/flexible savings account, life insurance, and pre-tax commuter benefits.
Paid time off: vacation, holidays, sick, and parental leave.
A diverse, collaborative, and positive culture where we invest in and celebrate each other's success.
Good vibes (happy hours, social activities, and retreats).
If the profile above describes you and your passions, we'd love to hear from you!
NewtonX is proud to be an equal opportunity workplace. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity/expression, age, status as a protected veteran, status as an individual with a disability, or any other applicable legally protected characteristics.
