Business Development Manager, Programmatic Demand & Supply Partnerships

Adprime Business Development Manager, Programmatic Demand Partnerships

About Us

We're a rapidly growing health platform and ad exchange offering solutions for reaching healthcare professionals (HCP) and direct-to-consumer (DTC) brands. Our Exchange aggregates premium digital inventory and connects demand-side buyers with high-quality, compliant health media. We're looking for a driven business development professional to grow our demand-side ecosystem by recruiting DSP partners, deepening existing relationships, and shaping our product to better serve buyers.

Position Summary

You will own the full demand-side partnership lifecycle on our Exchange — from prospecting and integrating new DSPs to ensuring connected buyers are actively and consistently spending. You'll develop a deep understanding of how each DSP partner operates, what inventory they need, and how they prefer to transact, using those insights to drive both revenue growth and product improvements. Success in this role is measured by a direct spend goal tied to demand-side volume transacted through the Exchange.

Key Responsibilities

Revenue Generation & Pipeline Development

• Own a quarterly and annual spend target tied to demand-side revenue transacted through the Exchange.
• Build and manage a pipeline of DSP prospects and progress them from outreach through active integration and spend.
• Track partner spend performance and report against revenue KPIs, escalating risks and opportunities proactively.

DSP Recruitment & Onboarding

• Identify and target DSPs — including agency trading desks, independent DSPs, and healthcare-focused buying platforms — that are a strong fit for our Exchange inventory.
• Lead commercial conversations, negotiate integration terms, and drive DSPs through the technical onboarding process in partnership with AdOps.
• Develop onboarding materials, playbooks, and resources that accelerate time-to-spend for new demand partners.

Demand Partner Engagement & Spend Enablement

• Serve as the primary point of contact for connected DSP partners, maintaining regular communication to understand buying behavior, inventory preferences, and campaign goals.
• Proactively surface relevant inventory, PMP opportunities, and first-party data capabilities to match partner demand and encourage continued spend.
• Identify and resolve barriers to spend — whether technical, commercial, or related to inventory quality — in collaboration with internal teams.
• Drive upsell and expansion opportunities within the existing demand partner base.

Product Feedback & Roadmap Influence

• Act as the voice of the demand-side buyer, synthesizing feedback from DSP partners into clear, actionable product recommendations.
• Collaborate with Product and Engineering teams to influence the roadmap, with a focus on features, reporting, and integrations that improve buyer experience and drive incremental spend.
• Help define and validate requirements for tools and capabilities that address real gaps identified through partner conversations.

Market Intelligence

• Stay current on programmatic industry trends, DSP ecosystem developments, HCP/DTC targeting practices, and evolving data privacy and compliance requirements.
• Use competitive insights to refine positioning and identify new demand-side opportunities.

Qualifications

Experience:

• 4+ years in ad tech business development, with a focus on demand-side partnerships and a track record of hitting revenue targets.
• Demonstrated success recruiting and growing DSP or agency trading desk relationships that resulted in measurable spend volume.

Industry Knowledge:

• Deep understanding of the programmatic ecosystem, including DSP operations, RTB, PMPs, and exchange dynamics.
• Familiarity with healthcare provider and consumer targeting, first-party data applications, and relevant compliance considerations (HIPAA, NAI, etc.).

Skills:

• Revenue-driven mindset with strong pipeline management and closing ability.
• Excellent communication and presentation skills; comfortable engaging technical and senior stakeholders alike.
• Ability to synthesize client feedback into clear, prioritized product recommendations.

Technical Aptitude:

• Working knowledge of DSP campaign setup, analytics, and data integrations.
• CRM proficiency (Salesforce, HubSpot) and comfort with reporting and analytics platforms.

Preferred:

• Existing relationships with DSPs, agency trading desks, or healthcare-focused buying platforms
• Experience partnering with product teams to influence ad tech features or buyer-facing workflows.

Salary range: $80k-130k based on experience

Our salary ranges are based on role, level, and location. Individual compensation within these ranges is determined by a variety of factors, such as work location, job-related skills, experience, and relevant education or training. In some cases, pay may fall outside the stated range due to additional considerations like a candidate’s unique qualifications, competencies, or expertise. Your recruiter will provide details about the specific salary range for your preferred location during the hiring process.