Growth Marketing Lead

Location: Remote - Fully remote across UK, Europe or onsite in NYC.

Remote | Full-time

Compensation: $150K - $250K

We are hiring on behalf of our client who is an innovative fintech organization establishing an onchain broker layer for global markets. By enabling the trading of equities, commodities, indices, and FX via perpetuals, the company bridges the gap between traditional finance and decentralized technology. Having secured over $27M in funding from premier venture capital firms and processed upwards of $50B in trading volume, the platform has demonstrated significant traction among high-volume macro traders.

The organization is seeking a Growth Marketing Lead to join a lean, high-velocity Go-To-Market team. This is a "zero-to-one" opportunity for a high-agency operator to own user acquisition end-to-end. The successful candidate will strategize the next phase of user growth, identifying where the next 10,000 traders will come from and executing the experiments to convert them. Initially serving as a hands-on operator, this lead will collaborate with the Head of Marketing and the creative, social, and BD teams to validate channels before eventually scaling a dedicated growth department.

Key Responsibilities

• User Acquisition: Maintain full accountability for the top of the funnel, including traffic, signups, funded accounts, and first-trade conversions.
• Channel Discovery: Identify, test, and scale untapped acquisition channels such as SEO, lifecycle/email, paid social, and regional channels in LATAM, SEA, and MENA.
• Influencer & Creator Strategy: Build and manage a trader-focused creator program, overseeing sourcing, negotiation, briefing, and performance measurement across YouTube, TikTok, and Instagram.
• SEO & Content Motion: Establish an SEO framework from scratch, including keyword strategy, programmatic pages, educational hubs, and link-building.
• Lifecycle Marketing: Own the end-to-end user journey—from waitlist to first deposit and long-term retention—utilizing segmentation, triggers, and win-back flows.
• Paid Performance: Implement paid acquisition strategies where regulation permits (programmatic, search, native) and maintain a disciplined "fail fast" approach to underperforming campaigns.
• Analytics & Experimentation: Define core metrics and build dashboards to monitor CAC by channel, funded conversion rates, LTV, and payback periods.

Requirements

• Professional Experience: At least 2+ years in growth or performance marketing, ideally within crypto, consumer fintech, or retail trading platforms.
• Operational Mindset: Proven track record as a "zero-to-one" operator who has built growth functions from the ground up and moved core business numbers.
• Analytical Proficiency: Highly quantitative and comfortable utilizing tools such as GA4, Amplitude, Mixpanel, and various attribution platforms.
• Communication: Exceptional writing skills for ad copy, landing pages, creator briefs, and email campaigns.
• Industry Knowledge: Must be crypto-native or an active trader with a deep interest in the onchain trading landscape and perpetual DEXs.
• High Agency: A self-starter who identifies opportunities and executes experiments independently without requiring extensive oversight.

Preferred Qualifications

• Experience in regulated or semi-regulated industries (e.g., iGaming, CFDs, or Crypto) where paid channels face constraints.
• Familiarity with Affiliate or Introducing Broker (IB) programs.
• Experience with "neodistribution" tactics, such as clipping or large-scale creator programs.
• Background at a major brokerage or retail trading platform (e.g., eToro, Robinhood, Revolut, or similar).

Benefits

• Competitive Compensation: A package consisting of a base salary and equity.
• Equity Options: Sliding scale equity based on experience and base salary preferences.
• High Impact: The opportunity to shape the growth trajectory of a well-funded, high-volume financial platform.
• Collaborative Environment: Work alongside a lean, elite team of specialists in a fast-paced, innovative industry.

Due to the high volume of applications we anticipate, we regret that we are unable to provide individual feedback to all candidates. If you do not hear back from us within 4 weeks of your application, please assume that you have not been successful on this occasion. We genuinely appreciate your interest and wish you the best in your job search.

Commitment to Equality and Accessibility:

At MLabs, we are committed to offer equal opportunities to all candidates. We ensure no discrimination, accessible job adverts, and providing information in accessible formats. Our goal is to foster a diverse, inclusive workplace with equal opportunities for all. If you need any reasonable adjustments during any part of the hiring process or you would like to see the job-advert in an accessible format please let us know at the earliest opportunity by emailing human-resources@mlabs.city.

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