AU, CA + 5 moreRole Overview
This role owns customer retention and lifecycle growth for Mimeo Photos, a global direct-to-consumer business focused on turning life’s most meaningful moments into premium printed keepsakes. We'd love to have you onsite in New York, Memphis, Cambridgeshire (UK), or Berlin (Germany), though fully remote is equally welcome.
You will be responsible for converting new customers into repeat buyers, increasing purchase frequency, and growing customer lifetime value. This is a high-impact role that sits at the intersection of marketing, product, and data.
Our customers purchase around key life moments such as holidays, travel, family milestones, and events. Success in this role requires understanding those moments and delivering the right message at the right time to drive action.
Lifecycle Strategy & Programs
Experience
This is a hands-on role with clear ownership. You will execute campaigns directly while also building the strategy that drives long-term retention and revenue growth.
Key Responsibilities
What You'll Own
Lifecycle Strategy & Programs
- Own end-to-end lifecycle marketing across email, push, and emerging channels
- Build and optimize core lifecycle programs:
- Onboarding and activation
- Cart and project abandonment
- First-to-second purchase conversion
- Repeat purchase and winback
- Develop occasion-based and behavioral campaigns tied to real customer moments
CRM Execution & Campaign Delivery
- Own day-to-day execution in CRM platforms (HubSpot or similar)
- Build, launch, and manage campaigns end-to-end
- Continuously improve workflows, triggers, and automation
- Move quickly by shipping campaigns, learning from results, and iterating
Segmentation & Personalization
- Create and evolve customer segments based on behavior and purchase history
- Identify high-value and at-risk audiences
- Improve targeting through data-driven personalization
Product & Lifecycle Integration
- Partner closely with Product to embed lifecycle triggers into the customer experience
- Leverage behavioral signals such as project creation, editing activity, and order history
- Help shape product experiences that drive activation and conversion
Performance Marketing Partnership
- Work closely with Performance Marketing to connect acquisition and retention
- Improve conversion from first purchase to repeat purchase
- Align messaging and offers across the full funnel
Measurement & Optimization
- Own and improve key metrics:
- First-to-second purchase rate
- Repeat purchase rate
- Revenue from returning customers
- Identify drop-off points across the customer journey and take action
- Run structured A/B testing across messaging, timing, and offers
- Scale what works
AI & Automation
- Use AI tools to generate and test content at scale
- Increase speed and efficiency through automation
- Explore predictive approaches to timing, targeting, and engagement
Skills Knowledge & Expertise
What We're Looking For
Experience
- 4–7 years in lifecycle marketing, retention marketing, or CRM roles
- Experience in direct-to-consumer or e-commerce environments
- Hands-on experience executing campaigns in CRM platforms
Skills
- Strong understanding of customer behavior and retention dynamics
- Ability to use data to prioritize and make decisions
- Experience with A/B testing and optimization
- Comfortable owning both strategy and execution
Mindset
- Bias toward action and iteration
- High ownership and accountability
- Interest in modern marketing tools, AI, and automation
- Ability to balance analytical thinking with creative judgment
Creative JudgmentYou have strong taste and understand how to craft messaging that resonates emotionally while maintaining a premium brand experience.
What Success Looks Like
What Success Looks Like
- 90 Days: Core lifecycle flows rebuilt and actively improving performance
- 6 Months: Measurable lift in repeat purchase behavior and engagement
- 12 Months: Lifecycle becomes a meaningful driver of revenue and customer growth
Why This Role Matters
Retention is one of the most important growth levers in the business. This role directly impacts revenue, profitability, and the efficiency of customer acquisition.
Why Join Mimeo Photos?
Mimeo is an Equal Opportunity Employer (EOE). Our employment decisions are made without regard to race, color, religion, sex, marital status, pregnancy, national origin, citizenship, age, physical or mental disability, genetic information, sexual orientation, veteran status, military status, or any other characteristic or status protected by federal, state, or local law. If you need assistance or an accommodation during the application process due to a disability, it is available upon request.
You will help build a modern lifecycle marketing function that combines data, product integration, and high-quality creative to drive long-term growth.
Why Join Mimeo Photos?
- Own a critical growth function with direct impact on revenue
- Work at the intersection of marketing, product, and data
- Build a modern, AI-enabled lifecycle marketing engine
- Partner with a high-performing Performance Marketing leader to drive full-funnel growth
Mimeo is an Equal Opportunity Employer (EOE). Our employment decisions are made without regard to race, color, religion, sex, marital status, pregnancy, national origin, citizenship, age, physical or mental disability, genetic information, sexual orientation, veteran status, military status, or any other characteristic or status protected by federal, state, or local law. If you need assistance or an accommodation during the application process due to a disability, it is available upon request.
Benefits
Mimeo.com offers a fun and exciting culture as well as one of the most generous benefits packages in the area, including low cost medical, life insurance, STD/LTD, PTO and 401k.
Canada
Germany
India
Singapore
United Kingdom
United States
DZ, AU + 63 more
IL, PL + 1 more