MediaLab

MediaLab is a dynamic holding company established in 2018, led by founder Michael Heyward. The company is headquartered in Santa Monica, California, and is dedicated to building and enhancing consumer internet brands. With a proven record of success, MediaLab has developed a portfolio that includes leading platforms such as Genius, imgur, and WorldStarHipHop. This strategic assortment of brands helps amplify culture and engage communities in meaningful ways.

MediaLab operates with a mission to deliver massive reach and premium media services. It supports its brands through an innovative advertising platform called Assembly Exchange, which connects brands directly with audiences through programmatic media advertising. This approach is designed to ensure that ads reach targeted users effectively, offering invaluable insights and data that help brands understand market trends. By fostering a collaborative atmosphere, MediaLab empowers its teams to leave a lasting mark on the digital landscape, ensuring that they are integral in shaping the future of their respective industries.